Regional Digital Marketing Manager

Location: Accra, Airport City

Company: Nestlé Central & West Africa Limited

Position Type: Full-time

Minimum Educational qualification: Bachelor’s degree in marketing or related field.

Minimum Relevant work experience: 5 years or more working experience in brand management and / or a similar digital marketing role.

Position Summary:

Joining Nestlé means you are joining the largest food and Beverage Company in the world.  At our very core, we are a human company driven by our purpose to enhance the quality of life and contribute to a healthier future. 

Nestlé is currently looking for a Regional Digital Marketing Manager who will be responsible for planning  and driving overall digital strategies and activities for the Region to achieve business goals, including Digital Marketing , E-Commerce, Digital CEM.

Your responsibilities

• Responsible the overall WIN digital strategies, including digital marketing, e-commerce and digital CRM.
• Lead in digital consumer insight and translate to action plan by developing digital and social media objectives, strategy and plan aligned with WIN Local and Global strategy.
• Initiate and manage strong digital/ online brand and product campaigns with big ideas both corporate and brands, in alignment with marketing strategies.
• Devise strategies to drive online traffic to WIN website. Utilize a range of techniques including paid search, SEO and PPC.
• Develop annual social media plan aligned with agreed digital strategy. Brief and manage digital agency including web film and budget.
• Responsible for planning and budgetary control of all digital marketing plans to ensure cost effectiveness.
• Lead discussions on strategy with internal and external parties to ensure creative execution and align with brand communication of marketing digital campaigns.
• Develop and track KPIs of all digital assets. Evaluate effectiveness of digital activities and lead improvement initiatives.
• Evaluate digital competitive landscape, including market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.
• Be the key contact person with Global, NiM and external parties regarding digital marketing for the Region.
• As an expert for all digital platforms, build digital knowledge of Businesses and commercial teams and provide strong advice & guidance in the area of digital marketing, e- Commerce and digital CRM to ensure alignment with WIN marketing strategies.
• Plan and carry out other duties as may be assigned by the company from time to time.
• Ensure all activities are in strict compliance with the WHO Code, Nestle Instructions and local country code and ensure execution by regular refresh training.

What Will Make You Successful?

• Bachelor’s degree in marketing or related field.
• 5 years or more working experience in brand management and / or a similar digital marketing role.
• Strong understanding of current online marketing concepts, strategy and best practices.
• Experience in Online Marketing, Mobile Marketing, and Social Media.
• Previous experience in brand management and a similar digital marketing role.
• Fluency in English communication second language will be an added advantage.

Benefits

“Nestlé is an equal employment opportunity (EEO) employer, seeking diversity in qualified applicants for employment. All applicants will receive consideration without regard to race, ethnicity, color, gender, age, religion, nationality, disability or perceived disability, medical condition, or any other protected status, as defined by applicable law.

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted. The closing date for application is 12th February 2026.