POSITION SNAPSHOT

Location: Jordan / Lebanon

Role: Cluster Senior Brand Manager, Dairy

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and Beverage Company in the world.  At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

MAIN PURPOSE OF THE JOB

Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.

A DAY IN THE LIFE …

• Consumer & Shopper Centricity: Gathers data and inputs to participate in the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.
• Business Planning:
  • Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation of the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions
  • Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…)

• Brand & Communication activation & deployment:
  • Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief
  • Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper
  • Shopper communication support to CDT Cluster

• I&R Deployment: Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team

What will make you successful…

• Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch or complex renovation projects working with cross functional teams.
• Project management skills.
• Strong relationship management and communication skills.