Cluster Senior Brand Manager - Coffee

Location: Jordan

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

In this role, you will Help to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, Translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.

A DAY IN THE LIFE …

Consumer & Shopper Centricity: Gathers data and inputs to participate to the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.

Business Planning: Drives the implementation of a strong cross-functional plan in alignment with Cluster Teams and HO Category team:

• Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions
• Pricing strategy by brand (following the overall guidance provided by HO…) by OPC: Contributes to the recommendations and implementation of price/pack/formats. Process of formats review will follow the I2L governance
• Activate the brand essence and ICP plans on the Annual MENA Brand Guidance
• Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…)
• Tracks the brand performance and brand health tracking. (i.e. Brand Plans by Country): the plan follows the overall guidance but should be clearly articulating the activations and any local initiatives, highlighting gaps in support needed.
• Actively participate to the Monthly review with HO: inform and update the HO on the brand health status for the respective cluster (ie: HHP, frequency, BHT), with results, learnings, and action plans.
• Ensure close follow-up with Cluster CDTs: alignment on activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions

Brand & Communication activation & deployment:

On Centralized brands:

• Further localize, adapt, and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief (excl. Panarab specific case) brands activation, influencers briefing and deployment, with the support of Media team, A&P, eBusiness.

Lead local campaigns (local creation):

• Works on the end to end from briefing to post-launch, in partnership with the brand Gatekeeper to ensure consistency and under the Cluster Marketing Manager lead.
• Follow the guidance on Regional Brands: i.e. Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots…) to ensure ONE BRAND external impact and building
• Connect with eBusiness teams to reinforce branding and key content development, with localized CEF when relevant and tracking the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
• Shopper communication support to CDT Cluster

I&R Deployment:

• For Multi-clusters I&R: Provides inputs to business case, and is responsible on the delivery and deployment the launch (end 2 end) in the respective cluster, If harmonized FERT Codes, it is handled by the project team HO. If local it is handled by local team for local
• I2L (specific I&R needs): Supports the identification phase, and acts as the Marketing lead on the end-to-end launch, in alignment of the I2L governance (i.e. aligned with the strategy in place)
• Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team

What will make you successful…

• Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
• Proven track record in Core Brand Building, helping brands innovate, ideally a mix of Regional/Global brands and local brands, identifying new growth opportunities...
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch or complex renovation projects working with cross functional teams.
• Higher education in business management and marketing with excellent track record.
• Strong learning agility.
• Project management skills.
• Strong relationship management and communication skills.
• Good understanding of digital marketing.