POSITION SUMMARY

Execute the channel strategy across the cluster, which is being developed by Cluster CDT lead. Execute a compelling category story by being the go-to expert for the channel, representing the category’s interests and direction while working closely with key stakeholders.

A DAY IN THE LIFE …

 • Execution of ICP activities on the channel across the clusters and monitor the effectiveness of execution.

 • Lead the category relationship with key customers & distributors.

• Key Representative for Channel through the ICP process, ensuring multifunctional input and alignment to the key growth opportunities and action plans.

 • Enable the implementation of our PicOS (through 4Ps solutions) across the channel & key customer(s) with regular reviews on its effectiveness.

• Single point of contact for Sales and Marketing teams for Channel of responsibility, ensuring you to drive insights using external data resources like Nielsen, Dunnhumby, Kantar etc.

 • Promotional evaluation and optimization to utilize discounts effectively (Channel level).

 • Deliver Annual workbook to sales teams to include MSL / NPD targets.

• Lead and Maintain Channel KPI tracking through MBPC.

• Ensure adherence to all Company principles and policies.

What will make you successful…

 • At least 2 years of experience within Generating Demand (CDT, Sales or Marketing).

 • Previous experience in CDT is a plus.

• Demonstrable record of success in delivering key commercial KPI's.

• Foundational understanding of Nielsen, Kantar, Dunnhumby etc.

• Strong teamworking skills