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Brand Marketing Associate - Baking

Brand Marketing Associate - Baking

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Associate Brand Manager will have the opportunity to develop and showcase their ability to drive business performance by identifying consumer trends and customer needs, strategically implementing data-driven insights to unlock growth and mitigate business risks. A successful Associate Brand Manager will act quickly to identify creative ways to capitalize on market opportunities, owning the end-to-end execution of the brand portfolio strategy, product renovation pipeline, short-term and long-term commercial business plans. 
 

RESPONSIBILITIES:

  • Use consumer and marketplace data and trends to develop a deeper understanding of consumer demographics, psychographics, and behavioral drivers of brand performance.
  • Translate business strategy into action by leading end-to-end projects in a way that demonstrates a deep understanding of business drivers, an ability to transform ideas into clear objectives, and a strategic understanding of operational capabilities. 
  • In collaboration with cross-functional and external experts, lead product renovation projects in support of the brand’s portfolio strategy such as new idea generation and validation, commercialization plans and channel- or customer-specific opportunities.
  • Leverage brand, consumer and marketplace data and trends to support the Brand Manager in the development of an annual business plan that closely aligns Marketing and Sales demand generation objectives.
  • Develop and demonstrate strong general management skills by leading a team of cross-functional partners in the creation, presentation and sell-in of the business plan to division leadership. 
  • Assist the Brand Manager in the development of a 3-year consumer-centric business plan designed to drive and/or sustain long-term brand health including product, portfolio, awareness and engagement strategies. 

REQUIREMENTS:

  • Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field and 2+ years of related work experience is required
  • Experience leveraging trends and formal data to generate insights to understand consumer behavior, syndicated data knowledge strongly preferred
  • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
  • Basic financial acumen and the understanding of calculating risk/return on business decisions


Preferred Experience:

  • Experience in Consumer Packaged Goods Industry (CPG) is preferred
  • Experience developing strategic brand/product plans, such as communication campaigns or commercialization strategies is preferred
  • Experience leading marketing 

Requisition ID

184045 

 

#LI-HYBRID

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Associate Brand Manager will have the opportunity to develop and showcase their ability to drive business performance by identifying consumer trends and customer needs, strategically implementing data-driven insights to unlock growth and mitigate business risks. A successful Associate Brand Manager will act quickly to identify creative ways to capitalize on market opportunities, owning the end-to-end execution of the brand portfolio strategy, product renovation pipeline, short-term and long-term commercial business plans. 
 

RESPONSIBILITIES:

  • Use consumer and marketplace data and trends to develop a deeper understanding of consumer demographics, psychographics, and behavioral drivers of brand performance.
  • Translate business strategy into action by leading end-to-end projects in a way that demonstrates a deep understanding of business drivers, an ability to transform ideas into clear objectives, and a strategic understanding of operational capabilities. 
  • In collaboration with cross-functional and external experts, lead product renovation projects in support of the brand’s portfolio strategy such as new idea generation and validation, commercialization plans and channel- or customer-specific opportunities.
  • Leverage brand, consumer and marketplace data and trends to support the Brand Manager in the development of an annual business plan that closely aligns Marketing and Sales demand generation objectives.
  • Develop and demonstrate strong general management skills by leading a team of cross-functional partners in the creation, presentation and sell-in of the business plan to division leadership. 
  • Assist the Brand Manager in the development of a 3-year consumer-centric business plan designed to drive and/or sustain long-term brand health including product, portfolio, awareness and engagement strategies. 

REQUIREMENTS:

  • Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field and 2+ years of related work experience is required
  • Experience leveraging trends and formal data to generate insights to understand consumer behavior, syndicated data knowledge strongly preferred
  • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
  • Basic financial acumen and the understanding of calculating risk/return on business decisions


Preferred Experience:

  • Experience in Consumer Packaged Goods Industry (CPG) is preferred
  • Experience developing strategic brand/product plans, such as communication campaigns or commercialization strategies is preferred
  • Experience leading marketing 

Requisition ID

184045 

 

#LI-HYBRID

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »