Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Position Summary

As a Brand Experience and Development Associate, you will develop strategy (up to 18 months) and execute annual commercialization plans to drive profitable growth and operational excellence for assigned brands. You’ll leverage insights to optimize performance, lead innovation, and collaborate with cross-functional teams (Sales, Operations, Finance) to ensure business plan execution.

Key Responsibilities

Consumer & Customer Intimacy

• Develop a deep understanding of consumer demographics, behaviors, and motivations through data and research.
• Identify and validate consumer insights to drive relevant communications.
• Analyze data to generate actionable insights for business decisions.
• Transform insights into marketing innovation, brand building, and retail programs.

Business Planning

• Own P&L to ensure revenue, profit, market share, and brand health KPIs are met.
• Lead monthly operating processes, forecasting, and performance tracking.
• Manage consumer marketing budgets efficiently.
• Develop strategic revenue management strategies (pricing, promotions, pack architecture).
• Support long-term sourcing, procurement, and manufacturing strategies.
• Drive brand innovation, including partnerships and licensing.

Brand and Product Experience

• Collaborate with internal teams and agencies to develop marketing strategies that increase brand awareness and purchase frequency.
• Ensure brand identity and activations are culturally relevant.
• Activate brand’s nutrition, health, and wellness propositions in communications.

Commercial Excellence

• Partner with Sales and Customers to execute strategies in an omni-channel environment.
• Analyze and optimize promotional programs.
• Lead the development and execution of annual marketing plans (product, price, place, promotion).
• Translate strategic plans into actionable commercial tactics.

Key Activities & Experience

• Product brand/marketing communications, media strategy, insights & analytics, eCommerce, agency management.
• Category, brand, and consumer strategy development.
• Product innovation, portfolio management, channel strategy, sustainability, and design strategy.
• Experience with IRI or Nielsen data is strongly recommended.

Qualifications

• Bachelor’s degree in Marketing or related field (MBA preferred) or equivalent experience.
• 3–5 years of experience in marketing or brand management.
• Strong negotiation, relationship building, and analytical skills.
• Experience leading cross-functional teams and agency partners.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office.
• Ability to manage multiple projects and meet deadlines.

It is our business imperative to remain a very inclusive workplace.
 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
 

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 375535