Brand Marketing Associate - Tollhouse

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

The Associate Brand Manager drives brand performance and share by capitalizing on market opportunities (ie product portfolio strategy, innovation and renovation) rooted in fact based analysis and consumer insight. In this role, you'll be responsible for leadership and execution of projects related to the brand’s strategy and innovation & renovation plans as defined by the Marketing Manager in collaboration with sales, omnichannel, operations, product development and finance on various generating demand initiatives. Strong analytical and strategic skills will enable success in this role.

RESPONSIBILITIES:

Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment.
Dive into demand landscape for the consumer/brand by utilization of digital insight tools
Manage end to end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings.
Apply data to support defining a brand’s short-term and long-term innovation strategy.
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.
Identify data driven innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition
Leverage brand, consumer and marketplace data and trends to support Manager in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders.
Assist in creating the annual communications plan including: recommended touchpoint plans, activation/implementation plans, stewardship and measurement
In partnership with Marketing Manager, create and implement 3-year consumer centric brand plans to drive and/or sustain long-term brand health including equity, awareness and engagement

REQUIREMENTS:

Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field and 2+ years of related work experience is required
Experience leveraging trends and formal data to generate insights to understand consumer behavior, syndicated data knowledge strongly preferred
Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
Basic financial acumen and the understanding of calculating risk/return on business decisions

Preferred Experience:

Experience in Consumer Packaged Goods Industry (CPG) is preferred
Experience developing strategic brand/product plans, such as communication campaigns or commercialization strategies is preferred
Experience leading marketing communication projects including digital and media strategies is preferred

Requisition ID

149403

#LI-MF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

The Associate Brand Manager drives brand performance and share by capitalizing on market opportunities (ie product portfolio strategy, innovation and renovation) rooted in fact based analysis and consumer insight. In this role, you'll be responsible for leadership and execution of projects related to the brand’s strategy and innovation & renovation plans as defined by the Marketing Manager in collaboration with sales, omnichannel, operations, product development and finance on various generating demand initiatives. Strong analytical and strategic skills will enable success in this role.

RESPONSIBILITIES:

Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment.
Dive into demand landscape for the consumer/brand by utilization of digital insight tools
Manage end to end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings.
Apply data to support defining a brand’s short-term and long-term innovation strategy.
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.
Identify data driven innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition
Leverage brand, consumer and marketplace data and trends to support Manager in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders.
Assist in creating the annual communications plan including: recommended touchpoint plans, activation/implementation plans, stewardship and measurement
In partnership with Marketing Manager, create and implement 3-year consumer centric brand plans to drive and/or sustain long-term brand health including equity, awareness and engagement

REQUIREMENTS:

Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field and 2+ years of related work experience is required
Experience leveraging trends and formal data to generate insights to understand consumer behavior, syndicated data knowledge strongly preferred
Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
Basic financial acumen and the understanding of calculating risk/return on business decisions

Preferred Experience:

Experience in Consumer Packaged Goods Industry (CPG) is preferred
Experience developing strategic brand/product plans, such as communication campaigns or commercialization strategies is preferred
Experience leading marketing communication projects including digital and media strategies is preferred

Requisition ID

149403

#LI-MF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209