Growth Hacker

Nestlé in the United States, part of Nestlé S.A., is committed to enhancing quality of life and contributing to a healthier future – for individuals and families, for our thriving and resilient communities, and for the planet. We are transforming our product portfolio – from pet care, premium water, frozen meals, and infant nutrition – to meet changing consumer needs by focusing on high-growth food, beverage and consumer categories.

Our operations in the U.S. are composed of seven operating companies: Nestlé USA, Nestlé Purina, Nespresso, Gerber, Nestlé Health Science, Nestlé Professional, and Information Technology at Nestlé all focused on our mission of ”Good Food, Good Life.” Our organization offers tremendous potential for professional growth and achievement, opportunities to make an impact on a global scale, and substantial rewards for a job well done.

This position is not eligible for Visa Sponsorship.

Position Summary

This position is responsible to support and enable Accelerator project teams in making rapid and data-based decisions by leading the proposal, creation and analysis of consumer and shopper experiments in order to validate the Problem-Solution Fit and Product-Market Fit. The Growth Hacker will also proactively contribute from the design of the concept and product to the route to market of the solution using Lean Start-up and Design Thinking approaches.

RESPONSIBILITIES

Work alongside our Accelerator project teams to identify and understand consumer needs and motivations. Network with R&D and Brand insights teams to support projects with additional knowledge and expertise where needed.
Identify and validate assumptions and select Key Performance Indicators (KPI’s) to measure the success of experiments.
Analyze and present data, results, methods and consumer feedback in appropriate written and oral form to relevant team members and stakeholders.
Understand conversion rate optimization (CRO) principles and apply them to the business and project needs.
Test ideas through offline and online experiments.
Work with the AARRR framework (Acquisition – Activation – Revenue – Retention – Referral) and be able to create viral growth through key campaigns and messaging.
Lead the continuous learning, engagement and improvement of what digital tools and experiment methodologies are available and which are best leveraged for each project.
Liaise with Accelerator Growth Hacking network to develop functional competencies and implement/improve ways of working
Be a recognized ambassador of the Accelerator in the organization.
Effectively network with external agency partners to establish supplemental capabilities and, when leveraged, to ensure consistency in approach and methods aligned with Nestlé standards.

QUALIFICATIONS

Bachelor’s Degree in Marketing, Business or related field
Preferred minimum 5 years’ experience in rapid innovation and/or entrepreneurial roles within consumer insights
Preferred previous experience with content, product and social media marketing and consumer engagement and testing.
Demonstrated collaboration skills, but also ability to act as a leader within field of expertise and interact with key stakeholders
Proven ability to turn big picture questions and insights into clear actions and output
Knowledge of Design Thinking and Lean Methodologies
Possess data-driven mindset with a clear understanding of KPI’s, lean analytics and statistics

154419

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Nestlé in the United States, part of Nestlé S.A., is committed to enhancing quality of life and contributing to a healthier future – for individuals and families, for our thriving and resilient communities, and for the planet. We are transforming our product portfolio – from pet care, premium water, frozen meals, and infant nutrition – to meet changing consumer needs by focusing on high-growth food, beverage and consumer categories.

Our operations in the U.S. are composed of seven operating companies: Nestlé USA, Nestlé Purina, Nespresso, Gerber, Nestlé Health Science, Nestlé Professional, and Information Technology at Nestlé all focused on our mission of ”Good Food, Good Life.” Our organization offers tremendous potential for professional growth and achievement, opportunities to make an impact on a global scale, and substantial rewards for a job well done.

This position is not eligible for Visa Sponsorship.

Position Summary

This position is responsible to support and enable Accelerator project teams in making rapid and data-based decisions by leading the proposal, creation and analysis of consumer and shopper experiments in order to validate the Problem-Solution Fit and Product-Market Fit. The Growth Hacker will also proactively contribute from the design of the concept and product to the route to market of the solution using Lean Start-up and Design Thinking approaches.

RESPONSIBILITIES

Work alongside our Accelerator project teams to identify and understand consumer needs and motivations. Network with R&D and Brand insights teams to support projects with additional knowledge and expertise where needed.
Identify and validate assumptions and select Key Performance Indicators (KPI’s) to measure the success of experiments.
Analyze and present data, results, methods and consumer feedback in appropriate written and oral form to relevant team members and stakeholders.
Understand conversion rate optimization (CRO) principles and apply them to the business and project needs.
Test ideas through offline and online experiments.
Work with the AARRR framework (Acquisition – Activation – Revenue – Retention – Referral) and be able to create viral growth through key campaigns and messaging.
Lead the continuous learning, engagement and improvement of what digital tools and experiment methodologies are available and which are best leveraged for each project.
Liaise with Accelerator Growth Hacking network to develop functional competencies and implement/improve ways of working
Be a recognized ambassador of the Accelerator in the organization.
Effectively network with external agency partners to establish supplemental capabilities and, when leveraged, to ensure consistency in approach and methods aligned with Nestlé standards.

QUALIFICATIONS

Bachelor’s Degree in Marketing, Business or related field
Preferred minimum 5 years’ experience in rapid innovation and/or entrepreneurial roles within consumer insights
Preferred previous experience with content, product and social media marketing and consumer engagement and testing.
Demonstrated collaboration skills, but also ability to act as a leader within field of expertise and interact with key stakeholders
Proven ability to turn big picture questions and insights into clear actions and output
Knowledge of Design Thinking and Lean Methodologies
Possess data-driven mindset with a clear understanding of KPI’s, lean analytics and statistics

154419

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209