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Manager Consmr & Mrktplace Insights

Manager Consmr & Mrktplace Insights

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary:
We're looking for a dynamic Consumer Insights professional who can drive business results with market intelligence, be ready to challenge the status quo and work with speed and agility in today's demanding marketplace. As a Consumer Insights Manager, you'll have the opportunity to fuel our Global Culinary Kitchen Division business, inclusive of the Nestle Toll House and Maggi brands.  The ideal candidate would be able to balance short-term/long-term business volume drivers, diagnose division challenges with an eye toward growth and maintain our leadership position.

 

Primary responsibilities:
Leadership & Consulting

  • Serve as the brand “navigator” by providing thought partnership with brand management.
  • Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term.
  • Build consumer empathy and understanding across teams by effectively communicating existing knowledge and defining/executing actionable learning plans
  • Continuously represent the voice of the consumer
  • Actively pursue opportunities for impact by discovering and sharing opportunities to showcase research/learning on high-value topics unseen or ignored by business partners.
  • Use clear, strategy-aligned criteria to assess the value of projects.
  • Collaborate across the Consumer & Marketplace Insights function to use our scale and increase speed via effectiveness and efficiencies.

 

Develop Brand Insights

  • Effectively communicate consumer insights for the brand using a wide range of sources, including syndicated and custom research.
  • Enhance the impact of insights by integrating them into the business strategy. Create a cohesive consumer story by connecting different research pieces, including primary and secondary data, as well as behavioral insights.
  • Prioritize aligning the research agenda with business partners' decision-making processes. Tailor the communication of research findings to provide support for upcoming decisions.

 

Learning Plan Focus & Efficiency

  • Focus on clearly defining business partners’ objectives, aligning the learning plans, and tailoring communications of findings to guide key decisions
  • Use clear, strategy-aligned criteria to assess the value of projects to eliminate or outsource low-value requests; and encouraging smart ‘decide and go’ approach where base knowledge already exists, or risk of decision is low
  • Financial/Strategic Impact: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Return on Investment and Product Performance

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 

  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
  • Minimum of 5+ years of marketing research experience with budget responsibility in a consumer packaged goods company. 
  • Strong drive for results with a passion for the consumer and marketing.
  • Business-owner vs. researcher mindset
  • High proficiency in syndicated and custom data knowledge (Nielsen, Circana) is a must.
  • Possess ability to navigate ambiguity; proactive problem-solving approach is essential.
  • Demonstrated strategic mindset that drives business growth and innovative solutions.
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate
  • Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies, techniques, general research and business news.
  • Ability to influence across multiple levels in an organization

Req ID: 305111 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

 

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary:
We're looking for a dynamic Consumer Insights professional who can drive business results with market intelligence, be ready to challenge the status quo and work with speed and agility in today's demanding marketplace. As a Consumer Insights Manager, you'll have the opportunity to fuel our Global Culinary Kitchen Division business, inclusive of the Nestle Toll House and Maggi brands.  The ideal candidate would be able to balance short-term/long-term business volume drivers, diagnose division challenges with an eye toward growth and maintain our leadership position.

 

Primary responsibilities:
Leadership & Consulting

  • Serve as the brand “navigator” by providing thought partnership with brand management.
  • Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term.
  • Build consumer empathy and understanding across teams by effectively communicating existing knowledge and defining/executing actionable learning plans
  • Continuously represent the voice of the consumer
  • Actively pursue opportunities for impact by discovering and sharing opportunities to showcase research/learning on high-value topics unseen or ignored by business partners.
  • Use clear, strategy-aligned criteria to assess the value of projects.
  • Collaborate across the Consumer & Marketplace Insights function to use our scale and increase speed via effectiveness and efficiencies.

 

Develop Brand Insights

  • Effectively communicate consumer insights for the brand using a wide range of sources, including syndicated and custom research.
  • Enhance the impact of insights by integrating them into the business strategy. Create a cohesive consumer story by connecting different research pieces, including primary and secondary data, as well as behavioral insights.
  • Prioritize aligning the research agenda with business partners' decision-making processes. Tailor the communication of research findings to provide support for upcoming decisions.

 

Learning Plan Focus & Efficiency

  • Focus on clearly defining business partners’ objectives, aligning the learning plans, and tailoring communications of findings to guide key decisions
  • Use clear, strategy-aligned criteria to assess the value of projects to eliminate or outsource low-value requests; and encouraging smart ‘decide and go’ approach where base knowledge already exists, or risk of decision is low
  • Financial/Strategic Impact: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Return on Investment and Product Performance

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 

  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
  • Minimum of 5+ years of marketing research experience with budget responsibility in a consumer packaged goods company. 
  • Strong drive for results with a passion for the consumer and marketing.
  • Business-owner vs. researcher mindset
  • High proficiency in syndicated and custom data knowledge (Nielsen, Circana) is a must.
  • Possess ability to navigate ambiguity; proactive problem-solving approach is essential.
  • Demonstrated strategic mindset that drives business growth and innovative solutions.
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate
  • Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies, techniques, general research and business news.
  • Ability to influence across multiple levels in an organization

Req ID: 305111 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

 

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »