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Omni Strategy Manager

Omni Strategy Manager

Foods people love. Brands people trust. And a career that nourishes your future like no other. 

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. 

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

From eCommerce shopping platforms to significant advancements in retailer digital media, the Consumer Packaged Goods (CPG) retail marketing landscape has changed forever. Winning in this new eCommerce-driven retail marketing environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media. 

 

This OMNI Marketing Manager is responsible for the Beverage division channel strategy, leading the commercial objectives, strategies and critical metrics to win in the marketplace. This role collaborates across multiple teams, such as Division, Field, Centers of Excellence, Commercial Development (CD), Shopper Insights, Finance and Sales.

 

Responsibilities:

  • Improve investment value, enhancing Brand eCommerce presence and forecast accuracy, achieving performance targets and improving retailer satisfaction scores
  • Champion ‘Category First’ attitude and develop plans to drive demand and conversion in the OMNI Space
  • Lead OMNI Channel Planning for the Beverage division to develop clear eBusiness Channel Strategy, identifying and recommending Beverage eBusiness/OMNI priorities and setting critical metrics for success
  • Develop and support strategies and programs to drive overall eBusiness/Omni account growth and category dominance
  • Optimize assortment (including leading category competitive analysis) and support brand eBusiness-optimized stock keeping unit development
  • Develop the Beverage investment strategy and ensure dynamic forecasts are clearly communicated to partners and handled flawlessly
  • Lead eContent and OMNI Promotional Campaign Strategies, such eSearch and Digital Shelf content strategy (with support from Brand teams), promotional drive period campaigns and National & Customer-specific retail toolkits
  • Ensure media planning and purchasing alignment (brand and shopper) through clear communication with Brand, Marketing, and Agency Teams
  • Serve as the specialist on retailer marketing ecosystems for the Division- Share shopper standard methodologies across Divisions. Work closely with Nestlé USA’s OMNI Strategy Director to develop overall learning and education plans
  • Lead and develop direct reports

 

Requirements:

  • Bachelor’s degree
  • 6 years of experience in Sales or Marketing, CPG experience helpful
  • 2 years of experience leading people 
  • Knowledge of Nestlé and its trade customer base
  • Ability to travel 10% of the time
  • Experience leading marketing and shopper communication projects including digital and media strategies
  • Experience partnering with cross-functional teams and/or agency partners
  • Experience using data and trends to generate insights to understand consumer/shopper behavior
  • Knowledge of key functions, their key initiatives, and their interrelationship (Sales, marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)
  • Proven knowledge of business-driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends
  • Knowledge of core business processes and fundamentals (Sales/Distribution, Customer Planning and Managing, Financial)
  • Knowledge of reporting, training, HR Policies, coordinated commercial planning, Nestlé management and leadership principles

 

Skills:

  • Strong marketing and promotion experience
  • Deep understanding of focus retailers and their go-to-market strategies
  • Corporate priorities, strategy, strengths, weaknesses and marketing assets
  • Ability to influence within and across divisions
     

#LI-MK1

Job ID: 143601 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other. 

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. 

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

From eCommerce shopping platforms to significant advancements in retailer digital media, the Consumer Packaged Goods (CPG) retail marketing landscape has changed forever. Winning in this new eCommerce-driven retail marketing environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media. 

 

This OMNI Marketing Manager is responsible for the Beverage division channel strategy, leading the commercial objectives, strategies and critical metrics to win in the marketplace. This role collaborates across multiple teams, such as Division, Field, Centers of Excellence, Commercial Development (CD), Shopper Insights, Finance and Sales.

 

Responsibilities:

  • Improve investment value, enhancing Brand eCommerce presence and forecast accuracy, achieving performance targets and improving retailer satisfaction scores
  • Champion ‘Category First’ attitude and develop plans to drive demand and conversion in the OMNI Space
  • Lead OMNI Channel Planning for the Beverage division to develop clear eBusiness Channel Strategy, identifying and recommending Beverage eBusiness/OMNI priorities and setting critical metrics for success
  • Develop and support strategies and programs to drive overall eBusiness/Omni account growth and category dominance
  • Optimize assortment (including leading category competitive analysis) and support brand eBusiness-optimized stock keeping unit development
  • Develop the Beverage investment strategy and ensure dynamic forecasts are clearly communicated to partners and handled flawlessly
  • Lead eContent and OMNI Promotional Campaign Strategies, such eSearch and Digital Shelf content strategy (with support from Brand teams), promotional drive period campaigns and National & Customer-specific retail toolkits
  • Ensure media planning and purchasing alignment (brand and shopper) through clear communication with Brand, Marketing, and Agency Teams
  • Serve as the specialist on retailer marketing ecosystems for the Division- Share shopper standard methodologies across Divisions. Work closely with Nestlé USA’s OMNI Strategy Director to develop overall learning and education plans
  • Lead and develop direct reports

 

Requirements:

  • Bachelor’s degree
  • 6 years of experience in Sales or Marketing, CPG experience helpful
  • 2 years of experience leading people 
  • Knowledge of Nestlé and its trade customer base
  • Ability to travel 10% of the time
  • Experience leading marketing and shopper communication projects including digital and media strategies
  • Experience partnering with cross-functional teams and/or agency partners
  • Experience using data and trends to generate insights to understand consumer/shopper behavior
  • Knowledge of key functions, their key initiatives, and their interrelationship (Sales, marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)
  • Proven knowledge of business-driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends
  • Knowledge of core business processes and fundamentals (Sales/Distribution, Customer Planning and Managing, Financial)
  • Knowledge of reporting, training, HR Policies, coordinated commercial planning, Nestlé management and leadership principles

 

Skills:

  • Strong marketing and promotion experience
  • Deep understanding of focus retailers and their go-to-market strategies
  • Corporate priorities, strategy, strengths, weaknesses and marketing assets
  • Ability to influence within and across divisions
     

#LI-MK1

Job ID: 143601 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »