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Shopper Marketing Manager

Shopper Marketing Manager

Position Summary

At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand.  As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team. If this sounds like you, we want to hear from you.  The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs. 

POSITION RESPONSIBILITIES

  • Develop strategy and execute regional/national in-store retail programs
  • Write clearly articulated creative briefs based on program goals & objectives
  • Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
  • Management of in-store tactics & brand compliance
  • Develop and execute custom retail projects
  • Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
  • Develop and conduct in-store merchandising training programs with sales teams
  • Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
  • Work with sales, develop and execute sales incentive programs
  • Manage and track in-store retail marketing budget
  • Evaluate program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category

 

POSITION REQUIREMENTS:

  • 5+ years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
  • Bachelor’s degree in business, marketing, communications, or related field (Bachelor’s degree preferred; a combination of education/experience will be considered)
  • Knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
  • Knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
  • Shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
  • Experience working across instore marketing activations
  • Proficiency working with Microsoft Office products
  • Strong analytical mindset focused on testing and measuring impact of initiatives and program

Position Summary

At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand.  As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team. If this sounds like you, we want to hear from you.  The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs. 

POSITION RESPONSIBILITIES

  • Develop strategy and execute regional/national in-store retail programs
  • Write clearly articulated creative briefs based on program goals & objectives
  • Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
  • Management of in-store tactics & brand compliance
  • Develop and execute custom retail projects
  • Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
  • Develop and conduct in-store merchandising training programs with sales teams
  • Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
  • Work with sales, develop and execute sales incentive programs
  • Manage and track in-store retail marketing budget
  • Evaluate program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category

 

POSITION REQUIREMENTS:

  • 5+ years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
  • Bachelor’s degree in business, marketing, communications, or related field (Bachelor’s degree preferred; a combination of education/experience will be considered)
  • Knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
  • Knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
  • Shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
  • Experience working across instore marketing activations
  • Proficiency working with Microsoft Office products
  • Strong analytical mindset focused on testing and measuring impact of initiatives and program

Arlington, VA, US, 22202

Arlington, VA, US, 22202


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

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