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Manager, Search Engine Marketing

Manager, Search Engine Marketing

Foods people love. Brands people trust. And a career that nourishes your future like no other. 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

The MCOE is requesting a full time Search Subject Matter Expert on the team to lead and manage holistic search on behalf of all brands. Search serves a multi-faceted role in digital across organic and paid (eRetailer & branded) channels. It provides intent signals and facilitates the discoverability of our brands. It also is serving an increasingly important role in eCommerce as it is pivotal we have consumers add our brands in their first basket. The Search SME will continue to establish and lead NUSA’s digital agenda in the search realm, and work to bring all channels (organic, paid elements) together. S/he will be responsible and accountable for the continual assessment, strategy, and evolution of all platforms and campaigns. And will ensure there is continued continuity across organic and paid, with optimizations and learning woven back into planning and investments to improve performance and efficiencies. Additionally, this position will manage and evolve the extension of audience and digital strategic and technical initiatives into the search investment with oversight from the Digital Lead. This position is the subject matter expert and will be responsible for SEM/SEO strategy, analysis, campaign management, managing agency scopes and relationships, testing and creating long-term action plans that drive results.  This position collaborates with diverse stakeholders, both internal and external, from Marketing and Sales to Media Agency partners and vendors as well as Global teams.
 

Core Responsibilities
Improvement in media and effectiveness for holistic search across all NUSA brands. Specifically, improvements in digital search metrics for optimizations, tracking across local & global benchmarks, MMM results, allocated YoY spends, and better overall ROI and performance.
 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 
o    Bachelor’s degree required
o    7+ years of experience at Client or Agency leading strategic holistic planning and activation of Search (SEM and SEO), including eSearch 

Experience:
o    Understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Feeds, Mobile, Social and Attribution
o    Exceptional knowledge of Paid Search, market development and trends
o    Possess a deep understanding of on-page and technical SEO ranking factors
o    Solid experience analyzing data to understand consumer insights, help develop target audiences, keyword lists or SEO content, provide clear direction to agencies to optimize campaigns and evaluate media or content performance
o    An expert with standard search industry reporting and diagnostic tools, Ad-serving and Bid Management technologies and Enterprise-level SEO platforms (e.g. including Google Analytics, Google Adwords, Bing, Google Search Console, Google Keyword Planner, SimilarWeb, BrightEdge)
o    Experience working with traditional and eCommerce search platforms and partners (Walmart, Amazon, Kroger, Target, Instacart, CommerceIQ)
o    Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
o    Experience developing internal reporting tools with the ability to “tell the story” to brand teams and other stakeholders.
o    Marketing or agency experience with familiarity of agency scopes.
o    CPG Experience preferred. 
o    Additional DTC experience also preferred

#LI-DF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other. 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

The MCOE is requesting a full time Search Subject Matter Expert on the team to lead and manage holistic search on behalf of all brands. Search serves a multi-faceted role in digital across organic and paid (eRetailer & branded) channels. It provides intent signals and facilitates the discoverability of our brands. It also is serving an increasingly important role in eCommerce as it is pivotal we have consumers add our brands in their first basket. The Search SME will continue to establish and lead NUSA’s digital agenda in the search realm, and work to bring all channels (organic, paid elements) together. S/he will be responsible and accountable for the continual assessment, strategy, and evolution of all platforms and campaigns. And will ensure there is continued continuity across organic and paid, with optimizations and learning woven back into planning and investments to improve performance and efficiencies. Additionally, this position will manage and evolve the extension of audience and digital strategic and technical initiatives into the search investment with oversight from the Digital Lead. This position is the subject matter expert and will be responsible for SEM/SEO strategy, analysis, campaign management, managing agency scopes and relationships, testing and creating long-term action plans that drive results.  This position collaborates with diverse stakeholders, both internal and external, from Marketing and Sales to Media Agency partners and vendors as well as Global teams.
 

Core Responsibilities
Improvement in media and effectiveness for holistic search across all NUSA brands. Specifically, improvements in digital search metrics for optimizations, tracking across local & global benchmarks, MMM results, allocated YoY spends, and better overall ROI and performance.
 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 
o    Bachelor’s degree required
o    7+ years of experience at Client or Agency leading strategic holistic planning and activation of Search (SEM and SEO), including eSearch 

Experience:
o    Understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Feeds, Mobile, Social and Attribution
o    Exceptional knowledge of Paid Search, market development and trends
o    Possess a deep understanding of on-page and technical SEO ranking factors
o    Solid experience analyzing data to understand consumer insights, help develop target audiences, keyword lists or SEO content, provide clear direction to agencies to optimize campaigns and evaluate media or content performance
o    An expert with standard search industry reporting and diagnostic tools, Ad-serving and Bid Management technologies and Enterprise-level SEO platforms (e.g. including Google Analytics, Google Adwords, Bing, Google Search Console, Google Keyword Planner, SimilarWeb, BrightEdge)
o    Experience working with traditional and eCommerce search platforms and partners (Walmart, Amazon, Kroger, Target, Instacart, CommerceIQ)
o    Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
o    Experience developing internal reporting tools with the ability to “tell the story” to brand teams and other stakeholders.
o    Marketing or agency experience with familiarity of agency scopes.
o    CPG Experience preferred. 
o    Additional DTC experience also preferred

#LI-DF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »