Marketing Analytics Manager

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

This role can be based out of Arlington, VA or Solon, OH with a flexible work from home culture.

The role of the Consumer Insights Manager is to build strategic business value to win in the marketplace by solving business problems using analytical methodologies as well as leveraging current statistical tools and analytic reports to reinforce fact-based decision-making. This position enables NUSA to support the delivery of financial and strategic objectives.

PRIMARY RESPONSIBILITIES:

Advocate for business decisions grounded in a comprehensive risk and opportunity assessment.
Enable team to deliver insights to support delivery of financial and strategic objectives.
Proactively seek to optimize Marketing levers across brands and categories.
Proactively collaborate with cross-functional and external experts to support business strategies.
Ensure integration across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
Measure performance on the ability to use statistics to help achieve business goals.
Advance consumer and marketplace analytic efforts and play a meaningful role on syndicated and custom research projects.
Lead the development of holistic customer profiles, business-driving analysis / insight and CRM targeting strategies.
Drive various advanced data modeling techniques to identify trends that suggest new marketing and business opportunities
Measurement of success of in-market execution (e.g., marketing communication, sales initiatives, etc.)
Define analytic data needs (i.e., Nielsen, IRI, Numerator) and oversee analytic methodologies to support business needs.

QUALIFICATIONS:

Knows (and loves) CPG/Retail and how to work with syndicated data, HH panel, industry KPIs and has worked in marketing analytics projects including Marketing ROI, Sales lift studies (incl. e-commerce), price elasticities and cross-elasticities, measurement of competitive performance and its drivers, Predictive Forecasting, Brand Health impact on business, Product Performance
Has linked analytics work insights to strategy and financial decisions
Has built and led econometric modeling and applied it to business issues successfully
Aspires to advance an industry-leading marketing analytics function, infusing thought leadership in what and how we do the work; enhance and maintain talent, best practice sharing, and functional innovation
Demonstrate a learner mindset with varied experiences and career progression. Thought leadership, such as: applying augmented decision making with ML/AI, creative use of internal and external data sources with pragmatic curiosity

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

Bachelor’s Degree required
Master’s Degree in Statistics or Economics; Ph.D. in Statistics, Applied Math, or Economics preferred
Minimum of seven (7) years of business analytic experience in a consumer-packaged goods company
Working knowledge of syndicated data platforms such as IRI or Nielsen
Proven track record of independently managing analytics in a high-performance culture
Experience in statistical modeling preferred

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

This role can be based out of Arlington, VA or Solon, OH with a flexible work from home culture.

The role of the Consumer Insights Manager is to build strategic business value to win in the marketplace by solving business problems using analytical methodologies as well as leveraging current statistical tools and analytic reports to reinforce fact-based decision-making. This position enables NUSA to support the delivery of financial and strategic objectives.

PRIMARY RESPONSIBILITIES:

Advocate for business decisions grounded in a comprehensive risk and opportunity assessment.
Enable team to deliver insights to support delivery of financial and strategic objectives.
Proactively seek to optimize Marketing levers across brands and categories.
Proactively collaborate with cross-functional and external experts to support business strategies.
Ensure integration across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
Measure performance on the ability to use statistics to help achieve business goals.
Advance consumer and marketplace analytic efforts and play a meaningful role on syndicated and custom research projects.
Lead the development of holistic customer profiles, business-driving analysis / insight and CRM targeting strategies.
Drive various advanced data modeling techniques to identify trends that suggest new marketing and business opportunities
Measurement of success of in-market execution (e.g., marketing communication, sales initiatives, etc.)
Define analytic data needs (i.e., Nielsen, IRI, Numerator) and oversee analytic methodologies to support business needs.

QUALIFICATIONS:

Knows (and loves) CPG/Retail and how to work with syndicated data, HH panel, industry KPIs and has worked in marketing analytics projects including Marketing ROI, Sales lift studies (incl. e-commerce), price elasticities and cross-elasticities, measurement of competitive performance and its drivers, Predictive Forecasting, Brand Health impact on business, Product Performance
Has linked analytics work insights to strategy and financial decisions
Has built and led econometric modeling and applied it to business issues successfully
Aspires to advance an industry-leading marketing analytics function, infusing thought leadership in what and how we do the work; enhance and maintain talent, best practice sharing, and functional innovation
Demonstrate a learner mindset with varied experiences and career progression. Thought leadership, such as: applying augmented decision making with ML/AI, creative use of internal and external data sources with pragmatic curiosity

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

Bachelor’s Degree required
Master’s Degree in Statistics or Economics; Ph.D. in Statistics, Applied Math, or Economics preferred
Minimum of seven (7) years of business analytic experience in a consumer-packaged goods company
Working knowledge of syndicated data platforms such as IRI or Nielsen
Proven track record of independently managing analytics in a high-performance culture
Experience in statistical modeling preferred

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209