Sr Manager, Digital Marketing Strategy

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

This position is responsible for leading direction, strategy and growth for NUSA’s digital exprience. The Sr. Manager of Digital Experience is the kind of digital marketer that strives for building a best-in-class consumer experience. This person wants to see the data, questions every assumption and chooses an A/B test over a leap of faith. They will have experience with how Digital Experience platforms like Salesforce, Google, Magento, Shopify, BazaarVoice and others can be leveraged to drive Customer Experience (CX). They are skilled in Customer Relationship Management (CRM) and understand how to build owned communication strategies to keep consumers engaged with and connected to our brands.

Reporting to the VP – Head of Consumer Experience, this role will partner with Divisional Brand Marketing to create the best possible consumer experience across owned digital touchpoints and communications.
This role will leverage people-based insights that influence and inspire great experiences through customer research and analytics. This role with need to partner with the brands to empathize with their consumers at scale through Personalization. They will establish a strategy and framework for objective and measurable great experiences. They will drive the MarTech roadmap to support this strategy.

Responsibilities:

Provide thought leadership and perspective on all digital marketing and web strategies to achieve desired division outcomes
Lead the building and delivery of the CRM technology in support of divisional multi-channel strategies
Team Leadership, matrixed resource planning and budget oversight
Establish digital marketing and website key performance indicators (KPIs) that connect to divisional goals.
Manage key initiatives such as Personalization Strategy, Web and CRM Strategy, MarTech roadmap, data strategy, A/B Testing, etc. to ensure strategy projects are performed correctly
Develop trusted long-term relationships with divisional brand marketing leadership and in partnership, drive CX in alignment with brand business objectives
Guide digital agency planning, growth and change management
Identify, analyze and monitor new and emerging digital experience industry, social and cultural trends as well as the competitive digital experience landscape
Identify essential data points and measurements to show the impact of owned channels, communications, and experiences
Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for divisions

Qualifications/Experience:

7+ years experience in digital experience/marketing
Web experience or web delivery
Well versed in UX, agile web development and web design
SEO/SEM strategy
Digital analytics experience including AB and multivariate testing
CRM program management (preferably D2C)
Experience managing tech solutions from pilot to integration
Experience translating data analysis into relevant digital experience recommendations
High curiosity, drive, and determination
Consultative skills and experience
Experience of managing digital consumer/customer engagement with a major company, or on the agency/consulting side and driving change from that role
Strong experience driving change, building capability and engaging with senior level stakeholders
Position is based in Solon, OH or Arlington, VA

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

This position is responsible for leading direction, strategy and growth for NUSA’s digital exprience. The Sr. Manager of Digital Experience is the kind of digital marketer that strives for building a best-in-class consumer experience. This person wants to see the data, questions every assumption and chooses an A/B test over a leap of faith. They will have experience with how Digital Experience platforms like Salesforce, Google, Magento, Shopify, BazaarVoice and others can be leveraged to drive Customer Experience (CX). They are skilled in Customer Relationship Management (CRM) and understand how to build owned communication strategies to keep consumers engaged with and connected to our brands.

Reporting to the VP – Head of Consumer Experience, this role will partner with Divisional Brand Marketing to create the best possible consumer experience across owned digital touchpoints and communications.
This role will leverage people-based insights that influence and inspire great experiences through customer research and analytics. This role with need to partner with the brands to empathize with their consumers at scale through Personalization. They will establish a strategy and framework for objective and measurable great experiences. They will drive the MarTech roadmap to support this strategy.

Responsibilities:

Provide thought leadership and perspective on all digital marketing and web strategies to achieve desired division outcomes
Lead the building and delivery of the CRM technology in support of divisional multi-channel strategies
Team Leadership, matrixed resource planning and budget oversight
Establish digital marketing and website key performance indicators (KPIs) that connect to divisional goals.
Manage key initiatives such as Personalization Strategy, Web and CRM Strategy, MarTech roadmap, data strategy, A/B Testing, etc. to ensure strategy projects are performed correctly
Develop trusted long-term relationships with divisional brand marketing leadership and in partnership, drive CX in alignment with brand business objectives
Guide digital agency planning, growth and change management
Identify, analyze and monitor new and emerging digital experience industry, social and cultural trends as well as the competitive digital experience landscape
Identify essential data points and measurements to show the impact of owned channels, communications, and experiences
Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for divisions

Qualifications/Experience:

7+ years experience in digital experience/marketing
Web experience or web delivery
Well versed in UX, agile web development and web design
SEO/SEM strategy
Digital analytics experience including AB and multivariate testing
CRM program management (preferably D2C)
Experience managing tech solutions from pilot to integration
Experience translating data analysis into relevant digital experience recommendations
High curiosity, drive, and determination
Consultative skills and experience
Experience of managing digital consumer/customer engagement with a major company, or on the agency/consulting side and driving change from that role
Strong experience driving change, building capability and engaging with senior level stakeholders
Position is based in Solon, OH or Arlington, VA

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209