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Shopper Insights Ecomm Manager

Shopper Insights Ecomm Manager

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

This position’s role is to use high impact insights to influence and drive strategic and tactical actions to win in the Omni marketplace. The Shopper Insights Manager will be a strong voice of ecommerce market intelligence and shopper insights across the organization, with superior skills in employing syndicated data and custom research to build impactful points-of-view. 

Responsibilities

  • Leadership & Consulting
    • Serve as the customer and shopper “navigator” by providing thought leadership to Sales and Marketing by providing a holistic view of the Omni shopper& ecommerce marketplace
    • Drive initiative on insight generation from syndicated research/market data, (e.g. IRI, panel data, shopper loyalty, Numerator) to help develop stronger understanding of key growth opportunities and what is required to win
    • Help business understand what is happening in our categories in the ecommerce marketplace to help them prioritize where their interests lie in understanding the ‘why behind the what’.    
    • Drive Omni knowledge and activation for business through secondary research
    • Drive initiative on insight generation from custom research to help drive more why understanding and evaluate strategies for winning with ecommerce shopper at key eRetailers
    • Help drive strategies to win at customer by gathering deeper insights on the shopper, customer frame of reference, barriers/enablers along the path to purchase   
    • Create ecommerce shopper and retailer empathy/understanding across the business team by clearly articulating and embedding existing understanding and identifying actionable learning needs
  • Develop Scalable Insights 
    • Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
    • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
    • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
    • Develop and consistently review ecommerce learning plan to identify the most impactful areas of learning across the business.
    • Identify the essential “business drivers” by finding the common ground between strategic priorities and the most commonly asked about topics.
  • Budget & Vendor Management
    • Manage projects 
    • Consistent and ongoing evaluation of new suppliers to drive understanding of changing dynamics of marketplace
    • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
       

Requirements

  • Bachelor's Degree in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred. 
  • 5+ years of marketing research experience in a consumer packaged goods company with at least 2 years in ecommerce Shopper Insights or Retail/Customer-facing role 
  • Strong drive for results with a passion for the consumer and marketing. 
  • Possess a business-owner vs. researcher mindset, being motivated and vested in big picture impact of research and insights.

Requisition ID

185353 

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

This position’s role is to use high impact insights to influence and drive strategic and tactical actions to win in the Omni marketplace. The Shopper Insights Manager will be a strong voice of ecommerce market intelligence and shopper insights across the organization, with superior skills in employing syndicated data and custom research to build impactful points-of-view. 

Responsibilities

  • Leadership & Consulting
    • Serve as the customer and shopper “navigator” by providing thought leadership to Sales and Marketing by providing a holistic view of the Omni shopper& ecommerce marketplace
    • Drive initiative on insight generation from syndicated research/market data, (e.g. IRI, panel data, shopper loyalty, Numerator) to help develop stronger understanding of key growth opportunities and what is required to win
    • Help business understand what is happening in our categories in the ecommerce marketplace to help them prioritize where their interests lie in understanding the ‘why behind the what’.    
    • Drive Omni knowledge and activation for business through secondary research
    • Drive initiative on insight generation from custom research to help drive more why understanding and evaluate strategies for winning with ecommerce shopper at key eRetailers
    • Help drive strategies to win at customer by gathering deeper insights on the shopper, customer frame of reference, barriers/enablers along the path to purchase   
    • Create ecommerce shopper and retailer empathy/understanding across the business team by clearly articulating and embedding existing understanding and identifying actionable learning needs
  • Develop Scalable Insights 
    • Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
    • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
    • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
    • Develop and consistently review ecommerce learning plan to identify the most impactful areas of learning across the business.
    • Identify the essential “business drivers” by finding the common ground between strategic priorities and the most commonly asked about topics.
  • Budget & Vendor Management
    • Manage projects 
    • Consistent and ongoing evaluation of new suppliers to drive understanding of changing dynamics of marketplace
    • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
       

Requirements

  • Bachelor's Degree in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred. 
  • 5+ years of marketing research experience in a consumer packaged goods company with at least 2 years in ecommerce Shopper Insights or Retail/Customer-facing role 
  • Strong drive for results with a passion for the consumer and marketing. 
  • Possess a business-owner vs. researcher mindset, being motivated and vested in big picture impact of research and insights.

Requisition ID

185353 

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Arlington, VA, US, 22209 Solon, OH, US, 44139

Arlington, VA, US, 22209 Solon, OH, US, 44139


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »