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Digital Strategy Specialist

Digital Strategy Specialist

 

As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:

 

The Digital Strategy Specialist of Lifecycle Marketing will lead strategy & flawless execution of 1:1 CRM channel(s) and programs, loyalty program strategy, and digital data analytics for the Gerber brand. You will play a pivotal role in understanding consumer engagement and behavior across all touchpoints, analyze data from different sources to identify opportunities to improve the efficiency of consumer communication, work with agencies and cross-functionally to develop better working content and enrich digital consumer experiences. Strong analytical and strategic skills will enable success in this role.


RESPONSIBILITIES:

 

Ownership of three key areas:
 

CRM

Lead the effort in defining, implementing and managing "one single view" of consumers through a new generation of data technology.

  • Contribute to planning and execution of the CRM channel - including lifecycle email marketing, SMS/messaging automation, etc.
  • Collaborate with marketing/content team to ensure synchronization with CRM channels and other marketing campaigns, along with one-off marketing emails.
  • Determine best practices for maintaining a healthy and engaged database across channels.
  • Collaborate with tech & marketing teams and agencies to continuously evolve and improve our CRM platform and available data.
  • Design rigorous marketing experiments and analyze test results.
  • Drive marketing automation, from audience creation to content development to the reporting/optimization process.
  • Connect our data sources to enrich consumer view and LTV through paid/owned/earned efforts.
  • Ensure proper tagging structure is followed in all digital channels to drive best in class engagement measurement and attribution where appropriate.
 

Data Analytics

  • Develop digital analytics processes to develop proper reporting cadence and KPIs.
  • Uncover customer behaviors, patterns, and long-term trends based on comms engagement and work cross-functionally to determine next steps.
  • Create proactive weekly and monthly reports on important marketing priorities across paid/owned/earned, and make recommendations to increase engagement and performance.
  • Understand marketing campaigns priorities - i.e. paid search strategy, TV, PR, etc.
  • Manage paid/owned/earned marketing measurement strategy and solutions to drive holistic view and tactic deep dives. Work closely with the analytics team to pilot new vendors and approaches.
 

Loyalty

  • Manage loyalty campaigns and 3P relationships with loyalty vendors
  • Define growth (new customer acquisition), customer LTV, and customer retention goals and collaborate with Marketing Team to make them achievable.
  • Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs
  • Lead analytics-driven approach to growing loyalty and personalization programs across all brands
  • Demonstrate strong knowledge of external competitor activity and loyalty market trends. Use this knowledge to inform strategy recommendations, drive customer acquisition, engagement, and retention, and ultimately grow the programs

 

REQUIREMENTS:

  • Bachelor’s degree and a minimum of 2 years of work experience in consumer marketing/communications, CRM/loyalty marketing, mar-tech strategy and/or data analytics. A Master’s degree in Business, Marketing, MBA, or related field is preferred but not required
  • Experience assessing data to pull key consumer insights to drive marketing strategy
  • Experience managing agency teams
  • Experience leveraging trends and formal data (preferably in syndicated sales data such as IRI/Nielsen) to generate insights to understand consumer behavior
  • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand/business goals
  • Basic financial acumen and the understanding of calculating risk/return on business decision
  • Experience working on brands with omni-channel distribution preferred (brand that sells product(s) direct to consumer, in-stores, and online retailers)

#LI-Hybrid 

198973 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:

 

The Digital Strategy Specialist of Lifecycle Marketing will lead strategy & flawless execution of 1:1 CRM channel(s) and programs, loyalty program strategy, and digital data analytics for the Gerber brand. You will play a pivotal role in understanding consumer engagement and behavior across all touchpoints, analyze data from different sources to identify opportunities to improve the efficiency of consumer communication, work with agencies and cross-functionally to develop better working content and enrich digital consumer experiences. Strong analytical and strategic skills will enable success in this role.


RESPONSIBILITIES:

 

Ownership of three key areas:
 

CRM

Lead the effort in defining, implementing and managing "one single view" of consumers through a new generation of data technology.

  • Contribute to planning and execution of the CRM channel - including lifecycle email marketing, SMS/messaging automation, etc.
  • Collaborate with marketing/content team to ensure synchronization with CRM channels and other marketing campaigns, along with one-off marketing emails.
  • Determine best practices for maintaining a healthy and engaged database across channels.
  • Collaborate with tech & marketing teams and agencies to continuously evolve and improve our CRM platform and available data.
  • Design rigorous marketing experiments and analyze test results.
  • Drive marketing automation, from audience creation to content development to the reporting/optimization process.
  • Connect our data sources to enrich consumer view and LTV through paid/owned/earned efforts.
  • Ensure proper tagging structure is followed in all digital channels to drive best in class engagement measurement and attribution where appropriate.
 

Data Analytics

  • Develop digital analytics processes to develop proper reporting cadence and KPIs.
  • Uncover customer behaviors, patterns, and long-term trends based on comms engagement and work cross-functionally to determine next steps.
  • Create proactive weekly and monthly reports on important marketing priorities across paid/owned/earned, and make recommendations to increase engagement and performance.
  • Understand marketing campaigns priorities - i.e. paid search strategy, TV, PR, etc.
  • Manage paid/owned/earned marketing measurement strategy and solutions to drive holistic view and tactic deep dives. Work closely with the analytics team to pilot new vendors and approaches.
 

Loyalty

  • Manage loyalty campaigns and 3P relationships with loyalty vendors
  • Define growth (new customer acquisition), customer LTV, and customer retention goals and collaborate with Marketing Team to make them achievable.
  • Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs
  • Lead analytics-driven approach to growing loyalty and personalization programs across all brands
  • Demonstrate strong knowledge of external competitor activity and loyalty market trends. Use this knowledge to inform strategy recommendations, drive customer acquisition, engagement, and retention, and ultimately grow the programs

 

REQUIREMENTS:

  • Bachelor’s degree and a minimum of 2 years of work experience in consumer marketing/communications, CRM/loyalty marketing, mar-tech strategy and/or data analytics. A Master’s degree in Business, Marketing, MBA, or related field is preferred but not required
  • Experience assessing data to pull key consumer insights to drive marketing strategy
  • Experience managing agency teams
  • Experience leveraging trends and formal data (preferably in syndicated sales data such as IRI/Nielsen) to generate insights to understand consumer behavior
  • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand/business goals
  • Basic financial acumen and the understanding of calculating risk/return on business decision
  • Experience working on brands with omni-channel distribution preferred (brand that sells product(s) direct to consumer, in-stores, and online retailers)

#LI-Hybrid 

198973 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »