Share this Job
Apply now »

Sr Manager Shopper Marketing

Sr Manager Shopper Marketing

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:

The Sr Shopper Marketing Manager leads the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.  The role is responsible for point-of-sale marketing and messaging across a variety of forms in addition to planning and execution. This role will work very closely with commercial development team, distributor sales and national account teams, as well as other cross-functional disciplines within brand marketing.

As the Shopper marketing manager, you will develop best-in-class in-store retail materials that interrupt shoppers and help drive purchase at retail. The role reports into the Head of Essentia Marketing, and is supported by in-store shopper marketing specialist.

POSITION RESPONSIBILITIES

  • Purview will include primarily Essentia, and secondarily international premium water brands (IPW)
    • With goal of growing IPW remit leveraging Essentia best practices
  • Develop strategy and execute regional/national in-store retail programs, based on business goals, priorities and opportunities
  • Partner with commercial development, distributor sales and national account teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget
  • Working closely with commercial development, provide clear guidance and training on asset usage and instore merchandising 
  • Monitor asset inventory levels and instore execution to ensure brand compliance
  • Working with brand team and creative, update/maintain execution guidelines and conduct trainings with sales as needed
  • Work closely with digital omni strategist and team to ensure consistent and integrated support
  • For IPW brands, effectively drive alignment on goal and priorities with in-market/US team and (Italian & French) business units
  • Write clearly articulated creative briefs based on program goals and needs
  • Tactically, plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
    • Conduct annual survey to garner input from sales team to optimize offering
  • Develop and execute custom retail projects, as needed
  • Collaborate with Omni/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
  • Working with commercial development, manage/update sell-in and support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
  • Working with sales, develop and execute distributor incentive, and consumer coupon programs
  • Manage and track in-store retail marketing budget
  • Ongoing evaluation of program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, in-market trends across the category with goal of identifying opportunities/white space within instore environment

 

POSITION REQUIREMENTS:

  • 10+ years in in-store retail marketing role, including experience in leadership role
  • Demonstrated knowledge of the consumer-packaged goods industry in particular premium brands, retail channels and account specific marketing (in store displays, POS/POP at retail)
  • Experience with energy beverage brand and/or international beverage brand a plus
  • Strong knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, convenience and more
  • Experience with distributor route-to-market
  • Good grasp of shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
  • Strong leadership especially through ambiguity, demonstrated ability to influence, and proven success galvanizing teams to drive growth in a matrix organization.
  • Self-starter but able to take direction, ability to work both independently and as a team player
  • MBA/Bachelor’s degree in business, marketing, communications, or related field
  • Experience and/or passion for working for a fast-paced, high growth premium brand
  • Exceptional follow through, and experience in data performance reporting
  • Proficiency working with Microsoft Office products, including Excel and PowerPoint.
  • Strong analytical mindset focused on testing and measuring impact of initiatives and programs
  • Strong collaborative & communication skills

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:

The Sr Shopper Marketing Manager leads the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.  The role is responsible for point-of-sale marketing and messaging across a variety of forms in addition to planning and execution. This role will work very closely with commercial development team, distributor sales and national account teams, as well as other cross-functional disciplines within brand marketing.

As the Shopper marketing manager, you will develop best-in-class in-store retail materials that interrupt shoppers and help drive purchase at retail. The role reports into the Head of Essentia Marketing, and is supported by in-store shopper marketing specialist.

POSITION RESPONSIBILITIES

  • Purview will include primarily Essentia, and secondarily international premium water brands (IPW)
    • With goal of growing IPW remit leveraging Essentia best practices
  • Develop strategy and execute regional/national in-store retail programs, based on business goals, priorities and opportunities
  • Partner with commercial development, distributor sales and national account teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget
  • Working closely with commercial development, provide clear guidance and training on asset usage and instore merchandising 
  • Monitor asset inventory levels and instore execution to ensure brand compliance
  • Working with brand team and creative, update/maintain execution guidelines and conduct trainings with sales as needed
  • Work closely with digital omni strategist and team to ensure consistent and integrated support
  • For IPW brands, effectively drive alignment on goal and priorities with in-market/US team and (Italian & French) business units
  • Write clearly articulated creative briefs based on program goals and needs
  • Tactically, plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
    • Conduct annual survey to garner input from sales team to optimize offering
  • Develop and execute custom retail projects, as needed
  • Collaborate with Omni/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
  • Working with commercial development, manage/update sell-in and support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
  • Working with sales, develop and execute distributor incentive, and consumer coupon programs
  • Manage and track in-store retail marketing budget
  • Ongoing evaluation of program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, in-market trends across the category with goal of identifying opportunities/white space within instore environment

 

POSITION REQUIREMENTS:

  • 10+ years in in-store retail marketing role, including experience in leadership role
  • Demonstrated knowledge of the consumer-packaged goods industry in particular premium brands, retail channels and account specific marketing (in store displays, POS/POP at retail)
  • Experience with energy beverage brand and/or international beverage brand a plus
  • Strong knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, convenience and more
  • Experience with distributor route-to-market
  • Good grasp of shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
  • Strong leadership especially through ambiguity, demonstrated ability to influence, and proven success galvanizing teams to drive growth in a matrix organization.
  • Self-starter but able to take direction, ability to work both independently and as a team player
  • MBA/Bachelor’s degree in business, marketing, communications, or related field
  • Experience and/or passion for working for a fast-paced, high growth premium brand
  • Exceptional follow through, and experience in data performance reporting
  • Proficiency working with Microsoft Office products, including Excel and PowerPoint.
  • Strong analytical mindset focused on testing and measuring impact of initiatives and programs
  • Strong collaborative & communication skills

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Arlington, VA, US, 22209

Arlington, VA, US, 22209


Nearest Major Market: Arlington Virginia
Nearest Secondary Market: Washington DC

Apply now »