Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

Our high-performing eCommerce Strategy Team is responsible for driving business growth through best-in-class category thought leadership, insights and analytics, service, and reporting. We are true entrepreneurs and relationship builders, fueled by a passion to excite our consumers and exceed the expectations of our trusted retail partners. As a strategic function of Nestle, we contribute directly to Nestlé’s commercial success and remain steadfast in our pursuit of excellence in market.

This role will support our Nestle Premium Waters division within Nestle USA and focused on elevating iconic brands like San Pellegrino, Perrier, Acqua Panna and Essentia. As part of the eCommerce Strategy team, you will gain valuable experience by supporting key objectives focused on cultivating demand, equity, and elevating our category leading brands. This is an exciting opportunity to support timeless brands recognized around the world!

The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery, and ship to home) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.

The eCommerce Strategy Manager is responsible for the OMNI Channel Strategy for the Division/Category, leading the commercial objectives, strategies and critical metrics to win in the marketplace, cascading from brands’ business objectives down to the customer plans. Strategies include eCommerce Assortment, “always on” Digital Shelf content, Retailer Platform Paid Search, and Retail Marketing Campaigns (in store and online). The role is a business leader and is responsible for building an investment strategy to support the strategic priorities along with maintaining and reporting on the monthly Dynamic Forecast. The role collaborates across multiple partners in the Division, Field, Centers of Excellence (COE), Commercial Development (CD), Shopper Insights, Finance and Sales Teams.

Flexibility across brand marketing, shopper marketing, sales and eCommerce is significant for success in this role.

Primary responsibilities:

• Key Measures of Success: Improving investment return and value, enhancing brand eCommerce presence, achievement of Sales performance targets, and improving retailer satisfaction scores.
• Lead OMNI Channel Planning for Division (collaborate with division sales and marketing) to develop clear OMNI Channel long term strategy and implementing the short term strategy with field sales and shopper marketing; identifying and recommending Division eBusiness & Omni priorities and strategy; setting critical metrics for success.
• Lead OMNI lower funnel campaign strategies that complement upper funnel tactics including Retailer Segmentation, building eSearch strategy, promotional drive times strategy, national and customer specific lower funnel creative across solo brand, multi brand and new item campaigns.
• Own the OMNI investment strategy across performance marketing expense (PFME) and Trade and influence the Division on how the final budgets should be allocated for Shopper Marketing and Field Sales execution.
• Optimize assortment through pack price architecture and finding white space including leading category competitive analysis; support brand eBusiness-optimized sku development
• Serve as the specialist on retailer marketing ecosystems for the Division- Share shopper standard methodologies across Divisions.
• Lead and Develop Direct report(s) and ensure their development and growth.
• Manage creative agency relationship and execute the Brand’s creative strategy.

Requirements and minimum education level:

• Bachelor’s degree or equivalent experience required.
• 6 years of experience in Sales or Marketing.
• 2 years of experience leading people preferred.
• Must have eCommerce and OMNI Channel knowledge.
• Knowledge of Nestlé and its trade customer base.
• Ability to travel 10% of the time.

Experience:

• Experience partnering with cross-functional teams and or agency partners is required
• Experience leading marketing and shopper communication projects including digital and media strategies is required.
• Experience developing strategic plans, such as communication campaigns or commercialization strategies is required.
• Experience using data and trends to generate insights to understand consumer/shopper behavior is required.
• Experience in Consumer Packaged Goods Industry (CPG) is preferred.

Key Functional Competencies:

• Knowledge of interrelationship of key functions and their key initiatives (Sales, marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT).
• Proven knowledge of business driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends.
• Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial.
• Reporting, Training, HR Policies, Coordinated Commercial Planning, Nestlé Management and Leadership Principles.
• Nestlé Leadership Framework Competencies: Leaders: Insight, Energize and Engage, Enable Results through others, Coach and Develop, Influence with Integrity, Courage.

Requisition ID: 261519 

#LI-Hybrid

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.