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E-Commerce Direct -To-Consumer Manager

E-Commerce Direct -To-Consumer Manager

Position Snapshot

❖ Purina in Italy, Milan HQ

❖ Permanent contract

❖ >4 years experience in eCommerce (prior experience in Direct-to-Consumer is highly appreciated)

❖ Fluent in Italian and English

Position Summary

The development of the eCommerce Channel is a key growth driver for Purina. We are looking for a qualified DTC Manager to join our eCommerce team. Reporting to the eCommerce Channel and Customer Manager, she/he will own and drive the overall DTC end-to-end business model, acting as single point of contact for internal and external stakeholders for all the topics related to the italian Direct-to-Consumer portal (www.purinashop.it).

A day in the life of...

• Plan, develop and guide the implementation of our DTC Strategy, ensuring a significant YoY growth;

• Define investments across all areas of digital marketing and investment to drive sales;

• Drive and coordinate internal and external resources to meet objectives & deadlines, among the most important: a) Manage the fulfillment and IT partner, negotiate its partnership terms, design and execute the development pipeline and monitor their processes; b) Work closely with our digital and marketing teams to improve the customer journey, develop loyalty campaigns and effectively gather and use CRM data; c) Liaise with IT, Sales, Customer Service and legal teams

• Analyze transaction data to identify sales trends, shape the business demand, optimize the store and spread insights within the organization;

• Optimize the customer journey based on analytical data and ensure conversion improvements on site;

• Manage the DTC P&L in coordination with the Finance & Controlling team;

• Proactively engage with the international DTC community to create synergies, share best-practices, and drive the solution design guaranteeing coherence and full alignment with the overall IT architectural ecosystem and the international DTC Strategy.

• Identify problems and deficiency and guide the implementation of solutions in a timely manner

What will make you successful

We're looking for someone that has analytical and strategic skills, enjoys multitasking and focused on final results. Someone entrepreneurial and passionate about eCommerce and its ecosystem

• Bachelor's degree preferably in business, marketing, or other related fields. A master's degree is a plus;

• 4+ years of experience in the field of e-commerce, especially in the management and implementation of website projects;

• Experience in integration of Content management system and Search Engines. • Familiar with the online advertising market and the corresponding advertising channels and understand CRM;

• Knowledge of administrative/accounting processes;

• Fluent in English.

Position Snapshot

❖ Purina in Italy, Milan HQ

❖ Permanent contract

❖ >4 years experience in eCommerce (prior experience in Direct-to-Consumer is highly appreciated)

❖ Fluent in Italian and English

Position Summary

The development of the eCommerce Channel is a key growth driver for Purina. We are looking for a qualified DTC Manager to join our eCommerce team. Reporting to the eCommerce Channel and Customer Manager, she/he will own and drive the overall DTC end-to-end business model, acting as single point of contact for internal and external stakeholders for all the topics related to the italian Direct-to-Consumer portal (www.purinashop.it).

A day in the life of...

• Plan, develop and guide the implementation of our DTC Strategy, ensuring a significant YoY growth;

• Define investments across all areas of digital marketing and investment to drive sales;

• Drive and coordinate internal and external resources to meet objectives & deadlines, among the most important: a) Manage the fulfillment and IT partner, negotiate its partnership terms, design and execute the development pipeline and monitor their processes; b) Work closely with our digital and marketing teams to improve the customer journey, develop loyalty campaigns and effectively gather and use CRM data; c) Liaise with IT, Sales, Customer Service and legal teams

• Analyze transaction data to identify sales trends, shape the business demand, optimize the store and spread insights within the organization;

• Optimize the customer journey based on analytical data and ensure conversion improvements on site;

• Manage the DTC P&L in coordination with the Finance & Controlling team;

• Proactively engage with the international DTC community to create synergies, share best-practices, and drive the solution design guaranteeing coherence and full alignment with the overall IT architectural ecosystem and the international DTC Strategy.

• Identify problems and deficiency and guide the implementation of solutions in a timely manner

What will make you successful

We're looking for someone that has analytical and strategic skills, enjoys multitasking and focused on final results. Someone entrepreneurial and passionate about eCommerce and its ecosystem

• Bachelor's degree preferably in business, marketing, or other related fields. A master's degree is a plus;

• 4+ years of experience in the field of e-commerce, especially in the management and implementation of website projects;

• Experience in integration of Content management system and Search Engines. • Familiar with the online advertising market and the corresponding advertising channels and understand CRM;

• Knowledge of administrative/accounting processes;

• Fluent in English.

Assago, IT

Assago, IT

Apply now »