Position Snapshot

• Nestlé Waters & Premium Beverages - Italian Premium Brands, Assago Headquarter
• Permanent contract
• Minimum experience of 4/5 years in marketing brand management with proven results on key marketing KPIs; mainly gained in multinational and international organizations
• Strong project management experience on multifunctional projects and decision making ability

• Proficiency in Italian and English is a must
• Nestlé welcomes people with disabilities

Position Summary

Contribute to the definition of the Sanpellegrino Beverages global strategy and global brand plan, supporting the development of the brand communication, managing packaging projects and assisting local marketing teams all around the world in the implementation, to ensure consistency.

The Brand Manager reports into an International Senior Brand Leader.

A Day in the Life of International Brand Manager Sanpellegrino 

• Identify and update global target consumer portrait, based on local research in the different markets;
• Support the definition and activation of Brand Mission, Brand Essence, Brand architecture as key elements of the Global brand positioning;
• Develop and manage Global Brand Guidelines and Global Packaging for special packs (e.g. Retail and HORECA Special Editions); work with local and international Packaging agencies; provide recommendations and guidelines to local countries for implementations;
• Contribute to the development of the global communication platform on multi-touch points (e.g. including delivery of communication assets toolkits). Support markets in local adaptations and implementations of global campaign. Work with global Communication agency and Digital team to nourish and elevate the brand equity;
• Support local marketing teams in brand plan implementation, ensuring the global strategic alignment and the respect of the local needs, actively collaborating with markets and with the Countries & Channels Sales Development Team;
• Support in bringing to life the sustainability promise of the Brand, supervising the purpose-led actions framework accordingly;
• Collaborate actively with Packaging and Regulatory team;                                        
• Collaborate actively with International Relation team for concept definition and implementation of global Brand Events
• Collaborate actively with Innovation team and factory of San Giorgio in Bosco;
• Coordinate cross functional teams and lead low-complexity innovation and renovation projects;
• Contribute to develop the Sanpellegrino Beverages global brand plan and the global guidelines to be presented during the Annual Global Council;
• Ensure an effective management of marketing expenses for global projects (communication, packaging, activations);
• International exposure during international meeting and monthly calls with markets;
• Responsible for brand training of newcomers in the International Nestlé Waters & Premium Beverages community.

What will make you successful?

• Active player within a matrix organization;
• Solid experience in packaging, consumer communication and PFME management;
• Soft skills are key in a position that drives all the local markets: passion, strong insight, results focus, leadership and listening capabilities are important to get commitment;
• Strategic and creative thinking;
• Curiosity, Flexibility and Empathy;
• Availability to travel and love for International environment;
• Passion for food, premiumness and Italianity;
• Understanding of cultural differences.

Who we are, What we Believe in

We are Nestlé. We are the Good food, Good life company.

Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them Good People.

At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities. LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.

Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.