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Trade Marketing Specialist CPW

Trade Marketing Specialist CPW

Assago, IT

Assago, IT

Position Snapshot

  • Nestlé in Italy, Milan headquarter;
  • Permanent contract;
  • Business Bachelor or equivalent;
  • 2-4 years in Commercial Functional;
  • A previous experience in Commercial Development and Sales is a plus; 
  • Knowledge of Modern Trade is an advantage;
  • Proficiency in Italian and English.

Position Summary

Prioritize channels and define channel strategies for CPW  (Cereals and Bars) to win including the definition of the point of purchase vision. Lead the development of complete channel solutions that better meet shopper & customer needs. Define the Picture of Success for the category, specific to each priority channel. Own and drive the commercial planning processes. Drive the on-going alignment of executable brand, customer & field sales plans that deliver on annual business target.

A day in the life of Channel Specialist

  • Develop Channel & Customer plans;
  • Develop and integrate the commercial planning processes and publish a picture of success for the Category in the Channel, enabling its implementation, continuous review and optimization;
  • Develop the compelling channel category selling story and partner Commercial Planning team in delivering it to the Customer;
  • Identify opportunities within all prioritized channels to execute the key category initiatives and contribute to the development of the Category initiatives within a Channel;
  • Drive process efficiency and continuous improvement, by ensuring consistent application of optimal integrated commercial planning practices and that discipline is established and maintained;
  • Co-ordinate execution and track delivery of commercial plans;
  • Ensure Data and Analytics, Tools and Automation that enable business monitoring and optimization are applied to support agile execution and on-going adjustment of the commercial plans.

What Will Make You Successful

  • Insight in: Shopper Understanding, Develop Winning Strategies and Plans, Win in Omni-channel
  • Team spirit, resilience, proactivity, ownership
  • Curiosity, active listener 
  • Effective communication skills
  • Understands customers and the selling process.
  • Understands key business functions
  • Knowledge of core Business Processes i.e. ICP, Dynamic Forecasting
  • Knowledge of Marketing & Sales/SBU Tools & Best Practices
  • Fluent Italian and English.

Position Snapshot

  • Nestlé in Italy, Milan headquarter;
  • Permanent contract;
  • Business Bachelor or equivalent;
  • 2-4 years in Commercial Functional;
  • A previous experience in Commercial Development and Sales is a plus; 
  • Knowledge of Modern Trade is an advantage;
  • Proficiency in Italian and English.

Position Summary

Prioritize channels and define channel strategies for CPW  (Cereals and Bars) to win including the definition of the point of purchase vision. Lead the development of complete channel solutions that better meet shopper & customer needs. Define the Picture of Success for the category, specific to each priority channel. Own and drive the commercial planning processes. Drive the on-going alignment of executable brand, customer & field sales plans that deliver on annual business target.

A day in the life of Channel Specialist

  • Develop Channel & Customer plans;
  • Develop and integrate the commercial planning processes and publish a picture of success for the Category in the Channel, enabling its implementation, continuous review and optimization;
  • Develop the compelling channel category selling story and partner Commercial Planning team in delivering it to the Customer;
  • Identify opportunities within all prioritized channels to execute the key category initiatives and contribute to the development of the Category initiatives within a Channel;
  • Drive process efficiency and continuous improvement, by ensuring consistent application of optimal integrated commercial planning practices and that discipline is established and maintained;
  • Co-ordinate execution and track delivery of commercial plans;
  • Ensure Data and Analytics, Tools and Automation that enable business monitoring and optimization are applied to support agile execution and on-going adjustment of the commercial plans.

What Will Make You Successful

  • Insight in: Shopper Understanding, Develop Winning Strategies and Plans, Win in Omni-channel
  • Team spirit, resilience, proactivity, ownership
  • Curiosity, active listener 
  • Effective communication skills
  • Understands customers and the selling process.
  • Understands key business functions
  • Knowledge of core Business Processes i.e. ICP, Dynamic Forecasting
  • Knowledge of Marketing & Sales/SBU Tools & Best Practices
  • Fluent Italian and English.

Candidati ora »