Digital Marketing & eCommerce Lead - Local Business Unit Waters

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Position Snapshot

Local Business Unit – Gruppo Sanpellegrino
Bachelor Degree
Strong Digital Marketing (escpecially Digital Media upper & lower funnel) & eCommerce experience (4-5 years)
Fluent English & Italian

Position Summary

Responsible to be the engine of digital transformation of the Company, always bringing innovation, lateral thinking and new ways of doing things online, with a clear data driven approach and a long term strategic view. In particular:

Responsible of Digital Marketing strategy and execution for all the NWI brands (Levissima, S.Pellegrino, Acqua Panna, Sanpellegrino ISD, Perrier, Acqua Brillante, Sanbitter, Gingerino) in alignment with full brand strategy offline&online.

Responsible of eCommerce strategy at market level across all business models: etailers, Pure Players, new players in alignment with full commercial approach offline&online.

Responible of Building a relevant and engaging CRM strategy that brings brand purpose to life.

A day in the life of Digital Marketing & eCommerce Lead

Work in strict collaboration with brand team, media agency, digital agencies, Nestlé Global eBusiness team to define, update and execute the Brand Digital & Social Strategy
Defines the Local eCommerce Strategy (leveraging the brand strategies and global roadmap). Collaborates and coordinates multifunctional team (Digital Marketing, Trade Marketing, Sales) to drive eCommerce agenda at market level integrating the Global eBusiness perspective
2 people full time management

What will make you successful

Curious, visionary, willing to be a changemaker, with a strategic and lateral thinking that can impact not just the short but also the long term
Deep Digital Funnel knowledge & solid digital marketing&eCommerce skills
Ability to find insight and new trends, managing signals to interpretate and react (number and observation)
Strong project management skills
Very good Communication skills
Team player who is willing to work cross-functionally
Strong influencing, negotiating and decision making skills
Eager to develop people competences

We are Nestlé. We are the Good food, Good life company.

Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them Good People.

At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities. LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.

Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.