Position Snapshot

• Nestlé in Italy, Milan headquarters
• Permanent contract
• At least 5 years of experience in Marketing with at least 2 years in E-business managing a direct to consumer platforms.
• Previous experience in other Genetating Demand functions appreciated
• You will report to Nescafé Dolce Gusto Senior Brand Manager and E business Manager
• Proficiency in English and Italian

Position Summary

Contribute to the definition  and drive the implementation of the E-business strategy for the Brand, managing NDG digital assets (proprietary website; NDG App; Social platforms), leveraging on all the possible means (eg. e-content, promos, SEO, CRM; Loyalty program) to increase sales and margins.

You are a point of reference for the Local and Global NDG E commerce teams to accelerate the growth of the channel and keep on building the Brand loyalty

A day in the life of E-Business Brand Manager Nescafé Dolce Gusto

• Establish and execute the E-Business plan for NESCAFÉ Dolce Gusto working alongside with NDG Senior Brand and E- business manager and  Sales team to increase loyalty and conversion
• Contribute to the definition and drive the execution of the direct to consumer strategy and activities on www-dolce-gusto.it, in close coordination with all functions involved (supply chain, finance, consumer engagement)
• Contributes to the continuous improvement of the customer experience on NDG digital assets by implementing the global guidelines and developing local initiatives
• Work alongside with agencies and NDG GBU to shape NDG CRM & loyalty strategy, monitoring KPIs and taking actions to achieve the e-business objectives
• Analyze NDG Digital Assets metrics developing reports to track performance, customer behaviors, return on promo/investment and other key success indicators;
• Develop digital media campaigns and e-contents for e-retailer
• Efficiently manage the brand loyalty program (“PREMIO”) increasing user’s base and engagement

What will make you successful

• Good  project management skills and ability to work with global functions
• Resiliance, flexibility, analitical mindset
• Ability to work under pressure