B2C Marketing Manager - Nespresso
B2C Marketing Manager - Nespresso
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
A DAY IN THE LIFE...
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor’s Degree in Marketing
At least 8 years experience as Product and/or Brand Manager
Worked for an organisation with leading brands and a strong commercial mindset
Experience in project management (of complex projects)
POSITION SNAPSHOT
Own and lead the B2C product portfolio of coffee, machines, accessories and services, by strategically translating and implementing global product launches & themes (IAP) suitable for market needs, influence with insights to plan CRM calendar with CRM team to keep customers engaged and initiate market specific local initiatives roadmap to stimulate CLV and consumptions.
- Own and manage the B2C product portfolio
• Develop the product strategy and commercial value proposition (incl. new products/services)
• Manage the portfolio of coffee, machines, accessories and services
• Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Lead annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Ensure the development, guarding and communication of coffee knowledge and expertise, both internally and externally - Translate and implement global product launches & themes to market needs
• Lead the execution of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services
• Drive the activation (e.g. acquisition, promotion) strategy for B2C
• Oversee the execution of the CRM calendar
• Initiate market specific local initiatives
• Ensure continuous improvement through leading pre- and post-evaluations of product launches & themes - Management Team Responsibilities
• Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget (PFME) within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments - People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
ARE YOU A FIT?
Education:University degree or equivalent in marketing or commercial
Professional experience:
At least 8 years experience as Product and/or Brand Manager
Worked for an organisation with leading brands and a strong commercial mindset
Experience in project management (of complex projects)
Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
A DAY IN THE LIFE...
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor’s Degree in Marketing
At least 8 years experience as Product and/or Brand Manager
Worked for an organisation with leading brands and a strong commercial mindset
Experience in project management (of complex projects)
POSITION SNAPSHOT
Own and lead the B2C product portfolio of coffee, machines, accessories and services, by strategically translating and implementing global product launches & themes (IAP) suitable for market needs, influence with insights to plan CRM calendar with CRM team to keep customers engaged and initiate market specific local initiatives roadmap to stimulate CLV and consumptions.
- Own and manage the B2C product portfolio
• Develop the product strategy and commercial value proposition (incl. new products/services)
• Manage the portfolio of coffee, machines, accessories and services
• Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Lead annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Ensure the development, guarding and communication of coffee knowledge and expertise, both internally and externally - Translate and implement global product launches & themes to market needs
• Lead the execution of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services
• Drive the activation (e.g. acquisition, promotion) strategy for B2C
• Oversee the execution of the CRM calendar
• Initiate market specific local initiatives
• Ensure continuous improvement through leading pre- and post-evaluations of product launches & themes - Management Team Responsibilities
• Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget (PFME) within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments - People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
ARE YOU A FIT?
Education:University degree or equivalent in marketing or commercial
Professional experience:
At least 8 years experience as Product and/or Brand Manager
Worked for an organisation with leading brands and a strong commercial mindset
Experience in project management (of complex projects)
Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
Bangkok, TH
Bangkok, TH