Brand Manager - Mainstream Mixes
Brand Manager - Mainstream Mixes
POSITION SNAPSHOT
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Coffee & Creamer Full-time
Bachelor’s Degree in Marketing or related
Minimum 5 years of experience in brand management
Good English & Thai communication skill is a must
A DAY IN THE LIFE...
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
- Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contributes to development and executes strong, functionally aligned brand.
- Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
- Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 5 years of experience in Brand Management from FMCG (MNC)
- Strong in people & project management.
- Experienced in business planning, monitoring, analysis, and strategizing.
- Leadership & coaching principles.
- Computer Literacy.
- Good command in English & Thai.
POSITION SNAPSHOT
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Coffee & Creamer Full-time
Bachelor’s Degree in Marketing or related
Minimum 5 years of experience in brand management
Good English & Thai communication skill is a must
A DAY IN THE LIFE...
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
- Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contributes to development and executes strong, functionally aligned brand.
- Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
- Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 5 years of experience in Brand Management from FMCG (MNC)
- Strong in people & project management.
- Experienced in business planning, monitoring, analysis, and strategizing.
- Leadership & coaching principles.
- Computer Literacy.
- Good command in English & Thai.
Bangkok, TH
Bangkok, TH