POSITION SNAPSHOT

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Purina Petcare
Full-time
Bachelor’s degree in veterinary science
Minimum 5 years of experience in product & brand management & Trade Marketing, Category Development, or Channel Development in FMCG is preferable
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

• Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) for Vet Channel (across prioritised sub segment) based on internal sell in & sell out data and shopper data (i.e. AAP data, EGG data and Nielsen data)
• Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
• Build in depth undestanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level in Vet (i.e. in-store roadshow, shelf display and sampling)
• Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
• Provide market and internal business insight to develop pricing strategy across distribution channel
• Provide guidance and selling tools to PNA (brand promoters) and Merchandisers when approching shoppers (i.e. incentive scheme, product training, shopper engagement tool)
• Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation)
• Recommend and Develop actionable in-store solutions based on a clear understanding on shopper behaviour within your CategoryEstablish clear promotional guidelines by sub-channel, and continuously evaluate the effectiveness of our promotions.
• Establish winning commercial propositions and support the development of customer and field sales plans.
• Implement the Nestlé shelf vision by advicing retailers with planograms, which deliver category growth and growth of the Nestlé brand(s); continuously review the effectiveness of our shelf vision.
• Ensure the optimal distribution of our ranges (OCB & SCB) by Sub-channels, by defining the priorities, communicating them to Sales community, tracking progress and proposing action plans
• Monthly update on key activities at the Point of Sales by competitors through analysing competitor trends / research data at the Category, Channel and Customer level

ARE YOU A FIT?

• 3-5 years of direct experience in Trade Marketing, Category Development, or Channel Development in FMCG is preferable.
• Direct experience in channel analysis, POSM development or fiel activation.
• Demonstrable record of success in project management.
• Strong knowledge in Modern Trade/Traditional Trade Sales Channel is a must
• Highly proficient in MS. Excel have strong passion in numbers and data
• Very good commercial mindset. Able to find the linkage between data and profitable business result
• Strong Thai & English communication skill is a must