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Consumer Insight & CRM Manager - Nespresso

Consumer Insight & CRM Manager - Nespresso

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor’s degree in Marketing or related field
Minimum 8 years of experience as Product or Brand Manager and extensive experience in CRM 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Collect, combine, and translate data on customers, consumers, prospects, market, and competition (both B2C and B2B), to support decision making through the whole market organization.
  • Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smoothly with the whole organization to align the market on a common omnichannel vision regarding customer experience.
  • Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.
  • Provide insights and support strategic decision making.
  • Act as primary spokesperson towards HQ and Nestlé in the market for all data quality and data privacy matters.
  • Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance.
  • Align with departments to define and implement improvement plans for data quality.
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities.

ARE YOU A FIT?

 

  • Bachelor’s Degree in Marketing or related field.
  • Minimum 8 years of experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.
  • Good English & Thai communication skills.
  • Strong Project Management skill, good commercial mindset with excellent business acumen.
  • Strong analytical skills and attention to details.
  • Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tools.
  • Experience with direct-to-consumer communication and CRM programs is a plus.
  • Experience in managing external agencies.
  • Good negotiation & problem-solving skills. 

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor’s degree in Marketing or related field
Minimum 8 years of experience as Product or Brand Manager and extensive experience in CRM 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Collect, combine, and translate data on customers, consumers, prospects, market, and competition (both B2C and B2B), to support decision making through the whole market organization.
  • Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smoothly with the whole organization to align the market on a common omnichannel vision regarding customer experience.
  • Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.
  • Provide insights and support strategic decision making.
  • Act as primary spokesperson towards HQ and Nestlé in the market for all data quality and data privacy matters.
  • Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance.
  • Align with departments to define and implement improvement plans for data quality.
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities.

ARE YOU A FIT?

 

  • Bachelor’s Degree in Marketing or related field.
  • Minimum 8 years of experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.
  • Good English & Thai communication skills.
  • Strong Project Management skill, good commercial mindset with excellent business acumen.
  • Strong analytical skills and attention to details.
  • Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tools.
  • Experience with direct-to-consumer communication and CRM programs is a plus.
  • Experience in managing external agencies.
  • Good negotiation & problem-solving skills. 

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Bangkok, TH

Bangkok, TH

Apply now »