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Consumer and Shopper Excellence Manager - Communication & Marketing Services

Consumer and Shopper Excellence Manager - Communication & Marketing Services

Bangkok, TH

Bangkok, TH

POSITION SNAPSHOT

 

Location: Bangkok
Company: Nestlé
Business Unit/Division: Communication & Marketing Services
Full-time
Bachelor Degree in Marketing or related field
At least 5 years of experience in market research in FMCG Industry
Strong Thai and English communication skill is a must

 

A DAY IN THE LIFE...

 

  • Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who their target is, what they do, and why they do it.
  • Coordinate and guarantee that the guidelines and standards are applied in the 60/40+ testing.
  • Conduct competitive and customer analysis to support business with relevant insights.
  • Work together with the Brand Builders in the validation process of hypothesis, concepts, and communication (e.g. Big Idea Testing, Pre-Testing, etc.) that support the decision-making process.
  • Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI.
  • Help Brand Builders to discover the Core Insight of the target group.

ARE YOU A FIT?

 

  • Bachelor’s degree or higher in Marketing or other related fields
  • At least 5 years of experience in market research in FMCG Industry
  • Experience in strategic planning and managing media/research agencies is a must
  • Strong analytical and numerical skills
  • Strong Thai and English communication skill is a must

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

POSITION SNAPSHOT

 

Location: Bangkok
Company: Nestlé
Business Unit/Division: Communication & Marketing Services
Full-time
Bachelor Degree in Marketing or related field
At least 5 years of experience in market research in FMCG Industry
Strong Thai and English communication skill is a must

 

A DAY IN THE LIFE...

 

  • Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who their target is, what they do, and why they do it.
  • Coordinate and guarantee that the guidelines and standards are applied in the 60/40+ testing.
  • Conduct competitive and customer analysis to support business with relevant insights.
  • Work together with the Brand Builders in the validation process of hypothesis, concepts, and communication (e.g. Big Idea Testing, Pre-Testing, etc.) that support the decision-making process.
  • Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI.
  • Help Brand Builders to discover the Core Insight of the target group.

ARE YOU A FIT?

 

  • Bachelor’s degree or higher in Marketing or other related fields
  • At least 5 years of experience in market research in FMCG Industry
  • Experience in strategic planning and managing media/research agencies is a must
  • Strong analytical and numerical skills
  • Strong Thai and English communication skill is a must

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Apply now »