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Group Brand Manager (GUM) - Nestlé Nurtition

Group Brand Manager (GUM) - Nestlé Nurtition

A DAY IN THE LIFE...

 

Location: Bangkok, Pathumwan
Company: Nestlé 
Business Unit/Division: Nestlé Nutition
Full-time
Bachelor’s Degree in Marketing 

Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.

 

Minimum 2 years experience in supervisor position is preferred.

Full understanding of key drivers of brand/product P&L and how to action them.
Experience in managing external agencies /Good command in English & Thai.

 

POSITION SNAPSHOT

Builds strong brands which will delight target consumers and generate strong business results. Manages a team of marketing professionals which may include not only brand managers but also specialized professionals in areas such as market research or digital marketing. Responsibility includes development and implementation of a brand(s) both offline and online strategy.

 

  • Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target consumers including their perceived value of relevant brands.
  • Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
  • Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
  • Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
  • Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers. Identifies opportunities for above-market campaigns.
  • to enhancing the company's reputation.
  • Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
  • Understands shopper behaviors and motivations of target consumers; helps to design shopper experiences that delight consumers/shoppers. Develops brand portfolio shopper strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
  • Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
  • Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
  • Understands business impact and prioritizes PFME and TTS investment of the brands.
  • Demonstrates leadership and enable development of the team.
  • Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
  • Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
  • Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

 

ARE YOU A FIT?

  • Experience in communication development under limitation in scientific, regulation and code & compliance is a must.
  • Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
  • Minimum 2 years experience in supervisor position is preferred.
  • Full understanding of key drivers of brand/product P&L and how to action them.
  • Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
  • Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
  • Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
  • Project management skills at Senior I2L Project Manager level.
  • Strong relationship management and communication skills.
  • Solid understanding of digital marketing.
  • Experience in leading a team of experts.
  • Proven track record in delivering strategic digital marketing projects.
  • Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
  • Strong ability to turn insights into business propositions.

     

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

A DAY IN THE LIFE...

 

Location: Bangkok, Pathumwan
Company: Nestlé 
Business Unit/Division: Nestlé Nutition
Full-time
Bachelor’s Degree in Marketing 

Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.

 

Minimum 2 years experience in supervisor position is preferred.

Full understanding of key drivers of brand/product P&L and how to action them.
Experience in managing external agencies /Good command in English & Thai.

 

POSITION SNAPSHOT

Builds strong brands which will delight target consumers and generate strong business results. Manages a team of marketing professionals which may include not only brand managers but also specialized professionals in areas such as market research or digital marketing. Responsibility includes development and implementation of a brand(s) both offline and online strategy.

 

  • Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target consumers including their perceived value of relevant brands.
  • Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
  • Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
  • Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
  • Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers. Identifies opportunities for above-market campaigns.
  • to enhancing the company's reputation.
  • Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
  • Understands shopper behaviors and motivations of target consumers; helps to design shopper experiences that delight consumers/shoppers. Develops brand portfolio shopper strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
  • Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
  • Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
  • Understands business impact and prioritizes PFME and TTS investment of the brands.
  • Demonstrates leadership and enable development of the team.
  • Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
  • Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
  • Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

 

ARE YOU A FIT?

  • Experience in communication development under limitation in scientific, regulation and code & compliance is a must.
  • Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
  • Minimum 2 years experience in supervisor position is preferred.
  • Full understanding of key drivers of brand/product P&L and how to action them.
  • Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
  • Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
  • Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
  • Project management skills at Senior I2L Project Manager level.
  • Strong relationship management and communication skills.
  • Solid understanding of digital marketing.
  • Experience in leading a team of experts.
  • Proven track record in delivering strategic digital marketing projects.
  • Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
  • Strong ability to turn insights into business propositions.

     

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Bangkok, TH

Bangkok, TH

Apply now »