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Senior Brand Manager (GUM) - Wyeth Nutrition

Senior Brand Manager (GUM) - Wyeth Nutrition

Bangkok, TH

Bangkok, TH

Position Snapshot

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Wyeth
Full-time
Bachelor Degree in Marketing, Business Administration or related field
5+ years of experience in Marketing Strong Thai & English communication skill is a must

 

 

Position Summary

Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short  and long term  business Goal, Strategies, Action Plan, P &L  and market spending and to ensure compliance and aligned with regulatory affairs

•Develop effective Communication brief and plan and direct  agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research
•Activate Brand Essence and Vision
•Develop and update consumer portrait, consumer engagement funnel for her/his brand
•Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
•Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands
•Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
•Contribute to the development , engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader
•Ensure compliance and validation to all regulations and specifications

A day in the life of...

Minimum of Bachelor Degree in Marketing, Business Administration
At least 5 years of working experience in marketing preferably in FMCG brands
Experience in category inder FDA control is a plus
Excellent command of English
Good communication and presentation skills and can work independently
Able to work under high pressure and have self-starter attitude 

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Wyeth
Full-time
Bachelor Degree in Marketing, Business Administration or related field
5+ years of experience in Marketing Strong Thai & English communication skill is a must

 

 

Position Summary

Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short  and long term  business Goal, Strategies, Action Plan, P &L  and market spending and to ensure compliance and aligned with regulatory affairs

•Develop effective Communication brief and plan and direct  agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research
•Activate Brand Essence and Vision
•Develop and update consumer portrait, consumer engagement funnel for her/his brand
•Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
•Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands
•Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
•Contribute to the development , engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader
•Ensure compliance and validation to all regulations and specifications

A day in the life of...

Minimum of Bachelor Degree in Marketing, Business Administration
At least 5 years of working experience in marketing preferably in FMCG brands
Experience in category inder FDA control is a plus
Excellent command of English
Good communication and presentation skills and can work independently
Able to work under high pressure and have self-starter attitude 

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Apply now »