POSITION SNAPSHOT

Location: North region
Company: Nestlé
Business Unit/Division: Grocery Sales (Waters)
Full-time
Bachelor's degree in Marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 yrs of experience in Area Sales Manager position.
Have driving license

A DAY IN THE LIFE...

• Lead and manage Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric & weighted distribution targets.

• Translate national Waters strategy into actionable regional execution plans across GT, TT, OOH, and Key Regional Accounts

• Cascade regional sales targets, ensuring each salesperson has clear KPIs aligned with Waters objectives.

• Monitor daily/weekly/monthly sell‑out performance and provide corrective action to close gaps

• Ensure strong field execution including distribution, availability, pricing compliance, POSM deployment, display execution, and activation roll‑out. (Based on merchandising & POP oversight)

• Conduct routine market visits to check execution quality, competitive landscape, and identify growth opportunities.

• Manage and optimize territory planning, route productivity, and call efficiency to maximize coverage

• Perform full distributor management: recruitment, performance review, capability development, and termination as required, in partnership with Channel/Account teams.

• Lead Joint Business Planning (JBP) and quarterly business reviews with key regional customers.

• Strengthen relationships with regional modern trade partners and top wholesalers to boost sell‑in/sell‑out performance.

• Execute regional promotional campaigns within assigned budgets and validate ROI.

• Ensure all promotions and visibility programs align with Waters brand guidelines.

• Manage regional TTS/visibility budgets effectively and ensure proper spending tracking.

• Ensure prompt customer payments and reduce risks of bad debts through strong credit governance.

• Coach, mentor, and develop regional sales team to uplift Waters’ sales capability and excellence.

• Lead performance management, succession planning, and capability building.

• Build a high‑performance culture rooted in discipline, accountability, and customer focus.

ARE YOU A FIT?

• Bachelor's degree in Marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 yrs of experience in Area Sales Manager position.

• Understand all sales functions i.e. Trade Marketing, Customer, Field Sales

• Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends

• Good knowledge of channel structure and opportunities in the region