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Senior Brand Manager (CPW)

Senior Brand Manager (CPW)

Bangkok, TH

Bangkok, TH

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way. 

POSITION SNAPSHOT

 

Location: Bangkok
Company: Nestlé
Business Unit/Division: CPW
Full-time
Bachelor’s Degree in Marketing or other related fields
5+ years of experience in marketing with solid background in FMCG Industry
Strong English & Thai communication is a must

A DAY IN THE LIFE...

 

  • Choose target consumers by using attractiveness and ability to win, develop consumer insight, and understand target consumer perceived values of the brands
  • Work with Regional Team to develop brand essence and vision
  • Understand shopping behaviors and motivations of target consumers. Design shopping experiences that delight consumers and shoppers. Develop brand portfolio strategy, contribute to pricing and promotional strategy including proposing brand portfolio for key channels and key customers
  • Develop and execute bigger, bolder and better innovation & renovation for the brands
  • Manage the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understand business impact and prioritize marketing budget and trade spending investment.
  • Responsible for the development of big ideas, engagement strategies and the creation of memorable brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to the enhancement of the company image as a trusted company
ARE YOU A FIT?

 

  • At least Bachelor’s Degree in Marketing, Business Administration, or other related fields
  • Minimum 5 years of working experience in marketing with solid background in FMCG Industry
  • Strong command of Thai and English
  • Experience in leading and managing cross-functional teams
  • Good communication and presentation skills
  • Able to work under high pressure and have self-initiative mindset
  • Familiar with operational complexity and able to handle stakeholders well

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit www.nestle-cereals.com

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way. 

POSITION SNAPSHOT

 

Location: Bangkok
Company: Nestlé
Business Unit/Division: CPW
Full-time
Bachelor’s Degree in Marketing or other related fields
5+ years of experience in marketing with solid background in FMCG Industry
Strong English & Thai communication is a must

A DAY IN THE LIFE...

 

  • Choose target consumers by using attractiveness and ability to win, develop consumer insight, and understand target consumer perceived values of the brands
  • Work with Regional Team to develop brand essence and vision
  • Understand shopping behaviors and motivations of target consumers. Design shopping experiences that delight consumers and shoppers. Develop brand portfolio strategy, contribute to pricing and promotional strategy including proposing brand portfolio for key channels and key customers
  • Develop and execute bigger, bolder and better innovation & renovation for the brands
  • Manage the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understand business impact and prioritize marketing budget and trade spending investment.
  • Responsible for the development of big ideas, engagement strategies and the creation of memorable brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to the enhancement of the company image as a trusted company
ARE YOU A FIT?

 

  • At least Bachelor’s Degree in Marketing, Business Administration, or other related fields
  • Minimum 5 years of working experience in marketing with solid background in FMCG Industry
  • Strong command of Thai and English
  • Experience in leading and managing cross-functional teams
  • Good communication and presentation skills
  • Able to work under high pressure and have self-initiative mindset
  • Familiar with operational complexity and able to handle stakeholders well

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit www.nestle-cereals.com

Apply now »