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Senior Brand Manager - Nestlé Waters

Senior Brand Manager - Nestlé Waters

Bangkok, TH

Bangkok, TH

Nestlé Waters, part of Nestlé, is the number one bottled water company worldwide.  We are present in most distribution channels with a a large portfolio of 51 unique brands including Nestlé Pure Life, our No. 1 bottled water brand, Perrier and San Pellegrino. We’re passionate about creating shared value for society in all kinds of ways: from providing careers and benefits to communities where we operate to environmental stewardship – most notably responsible water management, lightweight packaging and advancing recycling.  As a valuable part of our team, you’ll receive a competitive total rewards package – something that will provide you with the support you need to thrive both inside and outside of work. It’s not just the work that you’ll find fulfilling here though. As you build a career with us, you’ll receive exactly the kind of benefits you’d expect from a leading name in healthy hydration. 

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Waters
Full-time
Bachelor Degree in Marketing, Business Administration or related field
Minimum 5 years of experience in brand management from FMCG
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
  • Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
  • Activate Brand Essence and Vision.
  • Develop and update consumer portrait, consumer engagement funnel for her/his brand.
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
  • Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
  • Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. 

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration.
  • Minimum 5 years of working experience in marketing preferably in FMCG brands.
  • Good command of English & Thai.
  • Good communication and presentation skills and can work independently.
  • Able to work under high pressure and have self-starter attitude.

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Nestlé Waters, part of Nestlé, is the number one bottled water company worldwide.  We are present in most distribution channels with a a large portfolio of 51 unique brands including Nestlé Pure Life, our No. 1 bottled water brand, Perrier and San Pellegrino. We’re passionate about creating shared value for society in all kinds of ways: from providing careers and benefits to communities where we operate to environmental stewardship – most notably responsible water management, lightweight packaging and advancing recycling.  As a valuable part of our team, you’ll receive a competitive total rewards package – something that will provide you with the support you need to thrive both inside and outside of work. It’s not just the work that you’ll find fulfilling here though. As you build a career with us, you’ll receive exactly the kind of benefits you’d expect from a leading name in healthy hydration. 

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Waters
Full-time
Bachelor Degree in Marketing, Business Administration or related field
Minimum 5 years of experience in brand management from FMCG
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
  • Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
  • Activate Brand Essence and Vision.
  • Develop and update consumer portrait, consumer engagement funnel for her/his brand.
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
  • Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
  • Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. 

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration.
  • Minimum 5 years of working experience in marketing preferably in FMCG brands.
  • Good command of English & Thai.
  • Good communication and presentation skills and can work independently.
  • Able to work under high pressure and have self-starter attitude.

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Apply now »