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Brand Manager - Cereals

Brand Manager - Cereals

Bangkok, TH

Bangkok, TH

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way. 

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Cereal Partners Worldwide

Full-time
Bachelor’s degree in Marketing, Business Administration
Minimum 5 year of experience in brand management from FMCG 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
  • Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
  • Contributes to development and executes strong, functionally aligned brand.
  • Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
  • Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
  • Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
  • Works and coordinate with key regional stakeholders, to ensure robust local implementation.
  • Own brand P&L through cost efficient and effectiveness approach. 

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration or related field.
  • Minimum 5 years of experience in Brand Management from FMCG (MNC)
  • Strong in people & project management.
  • Able to work with various key stakeholders, both local and regional.
  • Experienced in business planning, monitoring, analysis, and strategizing.
  • Leadership & coaching principles.
  • Computer Literacy.
  • Good command in English & Thai.

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit www.nestle-cereals.com

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way. 

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Cereal Partners Worldwide

Full-time
Bachelor’s degree in Marketing, Business Administration
Minimum 5 year of experience in brand management from FMCG 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
  • Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
  • Contributes to development and executes strong, functionally aligned brand.
  • Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
  • Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
  • Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
  • Works and coordinate with key regional stakeholders, to ensure robust local implementation.
  • Own brand P&L through cost efficient and effectiveness approach. 

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration or related field.
  • Minimum 5 years of experience in Brand Management from FMCG (MNC)
  • Strong in people & project management.
  • Able to work with various key stakeholders, both local and regional.
  • Experienced in business planning, monitoring, analysis, and strategizing.
  • Leadership & coaching principles.
  • Computer Literacy.
  • Good command in English & Thai.

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit www.nestle-cereals.com

Apply now »