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Senior Brand Manager - Nestlé Professional

Senior Brand Manager - Nestlé Professional

Bangkok, TH

Bangkok, TH

The creation of exceptional out of home food experiences is the business of Nestlé Professional. We are a food and beverage company dedicated to partnering in and furthering the business of everyone involved in the foodservice and hospitality industry. Our passion is food and beverages and our aim is to develop close relationships with all our partners and use our global experience and know-how to share new, profitable, business ideas, trends and insights to ultimately help you achieve ongoing consumer satisfaction through our brands, products and solutions. Whatever your business challenges, ideas or opportunities, we will work by your side to help you realise the success you dreamed of and to always provide a memorable culinary experience for your guests. We are not just in the business of food and beverages but dedicated to delivering exceptional satisfaction on every plate and cup, dedicated to making more possible, with you. Learn more by visiting www.global.nestleprofessional.com.

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé 
Business Unit/Division: Nestlé Professional
Full-time
Bachelor’s degree in Marketing, Business Administration
Minimum 5 year of experience in brand management from FMCG 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
  • Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
  • Activate Brand Essence and Vision.
  • Develop and update consumer portrait, consumer engagement funnel for her/his brand.
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
  • Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
  • Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. 
  • Ensure compliance and validation to all regulations and specifications.

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration.
  • Minimum 7 years of working experience in marketing preferably in FMCG brands.
  • Good command of English & Thai.
  • Good communication and presentation skills and can work independently.
  • Able to work under high pressure and have self-starter attitude.

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

The creation of exceptional out of home food experiences is the business of Nestlé Professional. We are a food and beverage company dedicated to partnering in and furthering the business of everyone involved in the foodservice and hospitality industry. Our passion is food and beverages and our aim is to develop close relationships with all our partners and use our global experience and know-how to share new, profitable, business ideas, trends and insights to ultimately help you achieve ongoing consumer satisfaction through our brands, products and solutions. Whatever your business challenges, ideas or opportunities, we will work by your side to help you realise the success you dreamed of and to always provide a memorable culinary experience for your guests. We are not just in the business of food and beverages but dedicated to delivering exceptional satisfaction on every plate and cup, dedicated to making more possible, with you. Learn more by visiting www.global.nestleprofessional.com.

POSITION SNAPSHOT

 

Location: Bangkok, Pathumwan
Company: Nestlé 
Business Unit/Division: Nestlé Professional
Full-time
Bachelor’s degree in Marketing, Business Administration
Minimum 5 year of experience in brand management from FMCG 
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

 

  • Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
  • Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
  • Activate Brand Essence and Vision.
  • Develop and update consumer portrait, consumer engagement funnel for her/his brand.
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
  • Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
  • Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. 
  • Ensure compliance and validation to all regulations and specifications.

ARE YOU A FIT?

 

  • Bachelor’s degree in Marketing, Business Administration.
  • Minimum 7 years of working experience in marketing preferably in FMCG brands.
  • Good command of English & Thai.
  • Good communication and presentation skills and can work independently.
  • Able to work under high pressure and have self-starter attitude.

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Apply now »