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Assistant Brand Manager-RTD

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日期: 2021-3-30

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

Position Snapshot

Coffee-RTD

BEIJING

Position Summary

Delight target consumers, build a strong brand and generate strong brand building results & consumer demand.

A day in the life of...

Delight target consumers, build a strong brand and generate strong brand building results & consumer demand.

Enforce development and implementation of marketing plans including fundamental market and category research, advertising and promotion, research and product development, packaging and product cost reductions.

Works within and maintain marketing control systems including business planning processes, expense tracking, market monitoring, forecasting, monthly meeting etc

Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers

Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands

Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance. Understands business impact of PFME and TTS investment of her/his brand. Effectively

Initiates and manages programs and/or assigned projects on a timely basis that complement approved strategiescoordinates with cross function teams.

 

 

 

What Will Make You Successful?


University degree
Minimum 2 ~ 3 years experience in marketing ideally in FMCG
 

/51/ZP/LP

我们是雀巢,全球最大的食品饮料公司。我们有308,000名员工,我们的宗旨是“提升生活品质,贡献于更健康的未来”,这是我们前进的澎湃动力。我们的价值观根植于尊重:尊重自己、尊重他人、尊重多样性、尊重我们的未来。2018年公司营收914亿瑞士法郎,公司规模庞大,在85个国家拥有413家工厂。我们认为人是我们最重要的资产,因此我们向您提供充满活力的包容性国际工作环境,这里有遍布不同业务部门、职能部门和地理位置的工作机会,您在工作中会遇到各种各样的团队和文化。想了解更多?敬请访问www.nestle.com.