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Assistant Brand Manager

现在申请 »

日期: 2021-4-30

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

岗位快照

Position Title: Assistant Brand Manager

BU: Confectionary

岗位概要

Delight target consumers, build a strong brand and generate strong brand building results

工作覆盖范围

P&L Accountability &PFME Management:

Understand the P&L and sense of the drivers at highlevel, have knowledge of  business impact of PFME.

 

Market Consumer Insight:

Actively run on-going analysis of 5C, Briefing agencies and preparation for research;  Actively participate in insight sharing to turn into growth opportunities.

Supports or work with consultancy to develop and updates consumer portrait."                        

Brand Planning and activities Execution:

Be the single point of contact for the brand/SKU cluster , have ownership of the brand, enforce brand equity building by applying Nestle Way.

                  

Innovation & Renovation (Idea to launch) :

Involved from ideation to commercial execution.

Apply innovation levers, contribute and execute the innovation pipeline.

Work with agency to generate strategically aligned Big Ideas and campaign ideas.

      

使您成功的要素

Bachelor's Degree above, Minimum 4 Years experience in Marketing or in another Function ideally Sales at Nestlé or equivalent FMCG
Experience working in cross functional teams