岗位快照

岗位概要

工作覆盖范围

• Be responsible for the whole process of Campaign & Content landing on JD platforms, including agency briefing\idea creativity\proposal planning\PK&presentation\shooting\social\PR etc, to make sure every section can be fully executed on JD.
• Make annual plan&calendar for JD online marketing campaign , control budget and optimize marketing ROI effection.
• Quick & Detail review and report after each marketing activity, get key learnings & couslusions via logical data and operation analysis.
• Communicate and Co-work with internal cross function teams like brand mkt team, cosolidate marketing resources in line with brands strategy, to get alignments and exchange more key resources from JD, and help achieve mutual branding and  business goals.
• Communicate and Co-work with external partners like JD marketing group\CP brands\agency, to negotiate with JD to optimize resoures and supports, to make sure all marketing tasks can be executed and landed on JD smoothly.
• POSM & Primary vision Design on key big-window and mkt campaign, to improve page click rate and better design, standardize online branding communication in line with brands guideline.

使您成功的要素

1.At least 4 years of experience marketing, online e-marketing campaign expericence is must.
2.Familiarity with JD marketing relevant groups, solid networks with JD partners.
3.Marketing Awards experience is a plus.
4.A strong understanding and methodology of online marketing.
5.Working experience on key ec platforms ia s plus.
6.Bechelor Degree Above with high potential.

福利