Loading...
Share this Job
Apply now »

Consumer Insight Manager

Consumer Insight Manager

Beijing, CN

Beijing, CN

Position Snapshot

Position: Consumer Insight Manager

BU: Corporate Marketing

Location: Beijing

Report to: Head of Consumer Insight

Position Summary

  • Support marketing and other relevant functions that ensure successful Brand Building. Providing them with analysis, insights and information that help understand the target who, what and why they do it.

A day in the life of...

  • Implement Methods and Tools in order to build the knowledge base to support internal stakeholders to have deep understanding of our consumers and categories                            
  • Coordinate and Guarantee that the right methodologies, guidelines and standards are applied in various research studies                             
  • Conduct consumer,shopper, retail,product, media, competitive and customer analysis to support business with relevant data, information and insights                           
  • Work together with the Brand Builders in the consumer related activities for implementing winning actions for our business through relevant research methodologies that support the decision making process, build knowledge and share among all relevant stakeholders                            
  • Synthesise consumer and shopper understanding from diverse sources , uncover insights and connect the dots to input into business and brand strategy                          
  • Help Brand Builders to continuously sharpen and deepen understanding of the target consumer ; input accordingly into the Consumer Portrait as a living document                             
  • Continuously improve the current methods/ tools so as to enhance the power of insight            

What will make you successful

  • At least 5 years experience in market research at multinational FMCG companies or leading research agencies with focusing on FMCG categories.
  • Experience from Internet/ BIG Data companies also welcome.
  • A broader spectrum of research experience from product innovation to media/advertising and shopper research is preferred. 

Position Snapshot

Position: Consumer Insight Manager

BU: Corporate Marketing

Location: Beijing

Report to: Head of Consumer Insight

Position Summary

  • Support marketing and other relevant functions that ensure successful Brand Building. Providing them with analysis, insights and information that help understand the target who, what and why they do it.

A day in the life of...

  • Implement Methods and Tools in order to build the knowledge base to support internal stakeholders to have deep understanding of our consumers and categories                            
  • Coordinate and Guarantee that the right methodologies, guidelines and standards are applied in various research studies                             
  • Conduct consumer,shopper, retail,product, media, competitive and customer analysis to support business with relevant data, information and insights                           
  • Work together with the Brand Builders in the consumer related activities for implementing winning actions for our business through relevant research methodologies that support the decision making process, build knowledge and share among all relevant stakeholders                            
  • Synthesise consumer and shopper understanding from diverse sources , uncover insights and connect the dots to input into business and brand strategy                          
  • Help Brand Builders to continuously sharpen and deepen understanding of the target consumer ; input accordingly into the Consumer Portrait as a living document                             
  • Continuously improve the current methods/ tools so as to enhance the power of insight            

What will make you successful

  • At least 5 years experience in market research at multinational FMCG companies or leading research agencies with focusing on FMCG categories.
  • Experience from Internet/ BIG Data companies also welcome.
  • A broader spectrum of research experience from product innovation to media/advertising and shopper research is preferred. 

Apply now »