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Senior Brand Manager, Dairy

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日期: 2020-10-21

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

Position Snapshot
  • Business Unit/Function: Dairy
  • Location: Beijing
Position Summary

Delight target consumers, build a strong brand and generate strong brand building results

A day in the life of...

P&L Accountability &PFME Management:

  • understand the P&L and sense of the drivers at highlevel, have knowledge of  business impact of PFME, measuring the ROI of key activities, ensure brand sales volume and profit growth opportunities.
  • Work with finance for financial forecasting, financial updates and key indicators

                        

Market Consumer Insight:

  • Lead on-going analysis of 5C in larger scale of complexity; Briefing agencies and preparation for research; can independently apply researching tools from understanding to generate insight starts to create additional business proposition
  • Develop and updates consumer portrait, engages and aligns business partners to ensure the best choice of target consumer for brand building and business development

                        

Brand Planning and activities Execution:

  • Be the single point of contact for the brand , have ownership of the brand, enforce brand equity building by applying Nestle Way; deeply understand and activate brand essence;
  • Contribute to creating long-term strategies for brand .Lead execution of strategy  towards tastier and healthier products and packaging;  ensuring the product and packing experience is always aligned with brand essence.
  •  Lead development of  Brand annual marketing plans and operational plans.
  • With experience of most aspects of brand management, able to be much accountable to  deliver plan to execution flawlessly.

                        

What Will Make You Successful?
  • Bachelor's degree above, Minimum 6 Years experience in Marketing or major years of experience in brand/product management/marketing plus other function ideally Sales at Nestlé or equivalent FMCG
  • Experience working in cross functional teams,  leading cross functional projects

/51 /ZP /LP