Loading...
Share this Job
Apply now »

Sr. Brand Manager Babyfood-119772

Sr. Brand Manager Babyfood-119772

Beijing, CN

Beijing, CN

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.

Position Snapshot

-BU: Nestle Infant Nutrition

-Location: Beijing

Position Summary

Builds strong brands which will delight target consumers and generate strong business results. Contributes to the development and execution of the brand(s) digital strategy.

A day in the life of...

  • Develops in depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
  • Develops Brand Essence when relevant or applies the one defined by SBU / GMB.
  • Ensures that the Brand Essence governs everything the brand says and does.
  • Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
  • Manages 60/40+, packaging development, NHW dashboard, services and CSV related to the brand.
  • Ensures consumer centricity in all brand-related activities.
  • Contributes to the building and development of innovation and renovation pipelines.
  • Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project; Management to medium to highly complex Innovation & Renovation (I&R) projects to
  • bring the pipelines to life.
  • Understands impact of PFME and TTS investments on the brand and acts upon it.
  • Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
  • Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
  • Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
  • Leads the development of strong and functionally-aligned brand and ICP plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.
  • Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends.
  • Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management.
  • Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
  • Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

What will make you successful

  • Minimum 5-8 years experience in marketing which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
  • Understanding of key drivers of brand/product P&L and how to action them.
  • Experience in leading product launch or complex renovation projects working with cross functional teams.
  • Higher education in business management and marketing with excellent track record.
  • Strong learning agility.
  • Project management skills at Senior I2L Project Manager role level.
  • Strong relationship management and communication skills.
  • Good understanding of digital marketing. '1-2 years experience in digital & social marketing.

119772 /51 /LP /ZP

Nestlé is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.

Position Snapshot

-BU: Nestle Infant Nutrition

-Location: Beijing

Position Summary

Builds strong brands which will delight target consumers and generate strong business results. Contributes to the development and execution of the brand(s) digital strategy.

A day in the life of...

  • Develops in depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
  • Develops Brand Essence when relevant or applies the one defined by SBU / GMB.
  • Ensures that the Brand Essence governs everything the brand says and does.
  • Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
  • Manages 60/40+, packaging development, NHW dashboard, services and CSV related to the brand.
  • Ensures consumer centricity in all brand-related activities.
  • Contributes to the building and development of innovation and renovation pipelines.
  • Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project; Management to medium to highly complex Innovation & Renovation (I&R) projects to
  • bring the pipelines to life.
  • Understands impact of PFME and TTS investments on the brand and acts upon it.
  • Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
  • Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
  • Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
  • Leads the development of strong and functionally-aligned brand and ICP plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.
  • Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends.
  • Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management.
  • Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
  • Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

What will make you successful

  • Minimum 5-8 years experience in marketing which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
  • Understanding of key drivers of brand/product P&L and how to action them.
  • Experience in leading product launch or complex renovation projects working with cross functional teams.
  • Higher education in business management and marketing with excellent track record.
  • Strong learning agility.
  • Project management skills at Senior I2L Project Manager role level.
  • Strong relationship management and communication skills.
  • Good understanding of digital marketing. '1-2 years experience in digital & social marketing.

119772 /51 /LP /ZP

Nestlé is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Apply now »