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E-commerce Manager(117799)

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日期: 2021-10-6

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

岗位快照

Nestle NP

Beijing

岗位概要

Manage all aspects of NP E-Commerce's demand generation activities including Sales (Key Accounts Management and e-Distributions), Digital Marketing and Channel Category Sales Development (CCSD) to drive sustainable and profitable growth for NP Mainland China with clear defined strategic roadmap.                        
 

工作覆盖范围

"Key Accounts Management and Development
1. Prioritized KA operating across key platforms 
2. Develop customers growth strategy and JBP to ensure achievement of agreed sales target/KPIs
3. Identify new growth opportunities with KA"                
"E-Distribution
1. Ensure comprehensive coverage of NP EC portfolio through e-distribution 
2. Accountable for online and offline price stability
3. Develop core-distributors for e-distributions"                
"Digital Marketing
1. Obtain deep shopper insights
2. Create shopper recruitment/engagement strategy (awareness, interests, purchase, loyalty) using content marketing, etc.
3. Develop category based NP EC portfolio vision and long-term winning strategies; Identify I&R opportunities, new product launch plan"                
"Channel Category Sales Development
1. Provide price and promotion guidelines based on the understanding of shopper, retailer and market
2. Accountable for TTS investment for each category by channel. 
3. Responsible for in depth competitor analysis and work with marketing and sales team to develop defendable actions plans"                
 

使您成功的要素

"1. Knowledge in Digital/E-commerce dynamics and key processes such as shopping path, shopper behaviour, purchase patterns, logistics etc.
2. Good knowledge in E-Commerce platform/channel structure and development especially in FMCG industry 
3. Experienced in E-Commerce Key Accounts Management
4. Strong e-Distribution management
5. Drive Digital Marketing for NP
6. Understand Category & Channel Management"        
        
        
        
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