Loading...
Share this Job
Apply now »

Assistant Brand Manager-130438

Assistant Brand Manager-130438

Position Snapshot

Position: Assistant Brand Manager

BU: Nestle Purina Petcare

Location: Beijing

Position Summary

P&L Accountability &PFME Management:

Understand the P&L and sense of the drivers at high level, have knowledge of  business impact of PFME.

Measure the ROI of key activities, ensure brand sales volume and profit growth opportunities.

Market Consumer Insight:

Actively run on-going analysis of 5C, Briefing agencies and preparation for research;  Actively participate in insight sharing to turn into growth opportunities.

Supports or work with consultancy to develop and updates consumer portrait."                                 

Brand Planning and activities Execution:

Be the single point of contact for the brand/SKU cluster , have ownership of the brand, enforce brand equity building by applying Nestle Way.

Lead development of  Brand annual marketing plans and operational plans. Contributes to development of ICP plan.

Innovation & Renovation (Idea to launch) :

Involved from ideation to commercial execution.

Apply innovation levers, contribute and execute the innovation pipeline.

Work with agency to generate strategically aligned Big Ideas and campaign ideas.

Participate specific innovation and key renovation project.

Own the launch management, from building plan to execution.

 

A day in the life of...


 

What will make you successful

·Bachelor's Degree above, Minimum 4 Years experience in Marketing or in another Function ideally Sales at Nestlé or equivalent FMCG
• Solid big project management experience with multi-functional teams;
• Strong quantitative data analysis and logical inference skills;
• Strong verbal and written communication skills in both English and Chinese;
• Alwasy looking into details and good at learning in fast moving environment 
• Pet owners are preferred
 

Position Snapshot

Position: Assistant Brand Manager

BU: Nestle Purina Petcare

Location: Beijing

Position Summary

P&L Accountability &PFME Management:

Understand the P&L and sense of the drivers at high level, have knowledge of  business impact of PFME.

Measure the ROI of key activities, ensure brand sales volume and profit growth opportunities.

Market Consumer Insight:

Actively run on-going analysis of 5C, Briefing agencies and preparation for research;  Actively participate in insight sharing to turn into growth opportunities.

Supports or work with consultancy to develop and updates consumer portrait."                                 

Brand Planning and activities Execution:

Be the single point of contact for the brand/SKU cluster , have ownership of the brand, enforce brand equity building by applying Nestle Way.

Lead development of  Brand annual marketing plans and operational plans. Contributes to development of ICP plan.

Innovation & Renovation (Idea to launch) :

Involved from ideation to commercial execution.

Apply innovation levers, contribute and execute the innovation pipeline.

Work with agency to generate strategically aligned Big Ideas and campaign ideas.

Participate specific innovation and key renovation project.

Own the launch management, from building plan to execution.

 

A day in the life of...


 

What will make you successful

·Bachelor's Degree above, Minimum 4 Years experience in Marketing or in another Function ideally Sales at Nestlé or equivalent FMCG
• Solid big project management experience with multi-functional teams;
• Strong quantitative data analysis and logical inference skills;
• Strong verbal and written communication skills in both English and Chinese;
• Alwasy looking into details and good at learning in fast moving environment 
• Pet owners are preferred
 

Beijing, CN

Beijing, CN

Apply now »