Coffee Marketing Manager(139915)

岗位快照

Nestle Coffee

Beijing

岗位概要

Delight target consumers, build strong brands and generate strong brand building results                        
                        
 

工作覆盖范围

Develop Digital & new retail enabled winning strategy for new premium brand Sense Café by NESCAFE                
Develop new brand guidelines, innovation driven brand plans and always-on content planning                
Drive business scale up by driving cross functional virtual team including work closely with Ecommerce and work in partnership with agencies to develop and manage execution of ICP plans,                
Establish winning offline model (e.g. CAFÉ) and integrated CRM program                
Understands business impact and prioritizes PFME investment                
 

使您成功的要素

"- Solid >8yrs experience incl but not limit to marketing, Ecommerce marketing, innovation, communication, retail business
- Proven success in managing emerging brand with fast growth ahead of compeition and fast in capturing new business opportunties
- Familier with brand and product development on Ecommerce and O2O channel, and experience on retail biz in premium industry is a plus
- Proven success in content marketing 
- Ability to generate consumer insight, competition analysis and integrated activation 
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Project management skills 
- Strong relationship management skills and ability to lead and manage cross-functional teams 

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福利