Brand Manager-140191

岗位快照

- Business Unit/Function: Nestle Professional

- Location: Beijing

岗位概要

- Delight target consumers through I&R, build strong brands and generate strong brand building results

工作覆盖范围

- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands                
- Develops Brand Essence (developed or applied from SBU / GMB)                
- Delivers tastiest and healthiest food/beverage experiences within brand portfolio, with right value perception and financials, in a way that contributes to CSV                
- Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers                
- Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands                
- Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance (top line and bottom line), health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.                
- Responsible for the development of OBPs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.                
- Demonstrate leadership and facilitate development of his/her team                

使您成功的要素

- University degree
- Minimum 5 years experience in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG
- Experience in leading and managing cross functional teams"        
        
140191/51 /ZP /LP