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New Retail Manager-141141

New Retail Manager-141141

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.

Position Snapshot

-BU: Nestle Infant Nutrition

-Location: Beijing

Position Summary

To support Channel, Region and Customer teams, by driving on and off line Shopper activation solutions in line with Category strategy, to enable consistent, relevant Omni channel engagement with, and conversion of, shoppers.                        
                      

A day in the life of...

  • Develop digital solution and total Omni strategy, align with company MBS;                
  • Identify and prioritize the opportunity across all digital platforms, understand pros & cons;
  • Support in ICP & cycle plan process, in terms of development of digital shopper marketing solutions & cross category campaign solution;
  • Establish shopper database and ensure it services Omni shopper opportunities;                 
  • Get marketing support to generate content and traffic to prioritized platforms and activities;
  • Develop cross category campaign and other occasion campaign solutions to fulfill different channel, customer, platform needs;    
  • Engage integrated Nestlé membership system (CRM) to maintain shopper purchasing behaviors and other shopper information, drive shopper recruitment and retention accordingly;                
  • Drive Omni business growth through providing solutions on channel APPs, home delivery platforms, social commerce platform, continue driving Omni channel campaign ROI;
  • Develop and coach the team members in both Functional and Leadership behaviours, enabling their ability to win in the changing business environment.               
     

What will make you successful

  •  Graduate with at least 8 years experience in marketing and/or CCSD;
  •  Experience in new Omni ways business management;
  •  Experience in agency management, digital way of business development;
  •  Experience in cross category activity management;
  •  Experience in system development and platform management;
  •  Experience in team management.

/51 /LP /ZP

Nestlé is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.

Position Snapshot

-BU: Nestle Infant Nutrition

-Location: Beijing

Position Summary

To support Channel, Region and Customer teams, by driving on and off line Shopper activation solutions in line with Category strategy, to enable consistent, relevant Omni channel engagement with, and conversion of, shoppers.                        
                      

A day in the life of...

  • Develop digital solution and total Omni strategy, align with company MBS;                
  • Identify and prioritize the opportunity across all digital platforms, understand pros & cons;
  • Support in ICP & cycle plan process, in terms of development of digital shopper marketing solutions & cross category campaign solution;
  • Establish shopper database and ensure it services Omni shopper opportunities;                 
  • Get marketing support to generate content and traffic to prioritized platforms and activities;
  • Develop cross category campaign and other occasion campaign solutions to fulfill different channel, customer, platform needs;    
  • Engage integrated Nestlé membership system (CRM) to maintain shopper purchasing behaviors and other shopper information, drive shopper recruitment and retention accordingly;                
  • Drive Omni business growth through providing solutions on channel APPs, home delivery platforms, social commerce platform, continue driving Omni channel campaign ROI;
  • Develop and coach the team members in both Functional and Leadership behaviours, enabling their ability to win in the changing business environment.               
     

What will make you successful

  •  Graduate with at least 8 years experience in marketing and/or CCSD;
  •  Experience in new Omni ways business management;
  •  Experience in agency management, digital way of business development;
  •  Experience in cross category activity management;
  •  Experience in system development and platform management;
  •  Experience in team management.

/51 /LP /ZP

Nestlé is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Beijing, CN

Beijing, CN

Apply now »