Loading...
 
Share this Job
Apply now »

Digital and Content Lead

Digital and Content Lead

Position Snapshot

Position: Digital & Content Lead

Work Location: Beijing

BU/FU: Corporate Marketing

Position Summary

A day in the life of...

Develop digital initiative from Corporate stand points in line with OPL digital trends, including 5G, Livestreaming and Social Media.                          

Support and consult digital activations/interactions development/execution from assigned BUs - Coffee, Ice Cream and Confectionary                            

Contribute to a favorable external positioning of Nestle's leadership in Digital                           

Manage Content Studio and Content Hub uplift/enhance the content service for BUs and FUs                               

Develop qualified social agency and live-streamer roaster with procurement and implement to all BUs                                

Direct consumer interaction through realtime interactions (cRM, social media platforms, etc.)                                

Delivery and execution of digital best practices and frameworks (via training, online sharing platforms and other means)                          

Selecting and Managing key partners, agencies, suppliers and platforms against digital plan

What will make you successful

'- Strong Digital & Social Marketing expertise (6-10 years). Experience in Social Media and eCommerce.
- Solid marketing and communication experience (6-10 years)
- Ability to analyse, interpret and react to real time trends and data
- Knowledge and experience in BBNW
- Proven track record in delivering complex digital marketing projects
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Strategic vision on digital brand development
- Good Internet & social platforms technical and functional knowledge
- Experience in managing signals to interpretate and react (real time analysis of trends and data, filtering, listening, adaptive – shorter lead times based on dynamic environmental changes)
- Project management skills 
- Strong relationship management skills and ability to lead and manage cross-functional teams 
 

Benefits

Position Snapshot

Position: Digital & Content Lead

Work Location: Beijing

BU/FU: Corporate Marketing

Position Summary

A day in the life of...

Develop digital initiative from Corporate stand points in line with OPL digital trends, including 5G, Livestreaming and Social Media.                          

Support and consult digital activations/interactions development/execution from assigned BUs - Coffee, Ice Cream and Confectionary                            

Contribute to a favorable external positioning of Nestle's leadership in Digital                           

Manage Content Studio and Content Hub uplift/enhance the content service for BUs and FUs                               

Develop qualified social agency and live-streamer roaster with procurement and implement to all BUs                                

Direct consumer interaction through realtime interactions (cRM, social media platforms, etc.)                                

Delivery and execution of digital best practices and frameworks (via training, online sharing platforms and other means)                          

Selecting and Managing key partners, agencies, suppliers and platforms against digital plan

What will make you successful

'- Strong Digital & Social Marketing expertise (6-10 years). Experience in Social Media and eCommerce.
- Solid marketing and communication experience (6-10 years)
- Ability to analyse, interpret and react to real time trends and data
- Knowledge and experience in BBNW
- Proven track record in delivering complex digital marketing projects
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Strategic vision on digital brand development
- Good Internet & social platforms technical and functional knowledge
- Experience in managing signals to interpretate and react (real time analysis of trends and data, filtering, listening, adaptive – shorter lead times based on dynamic environmental changes)
- Project management skills 
- Strong relationship management skills and ability to lead and manage cross-functional teams 
 

Benefits

Beijing, CN

Beijing, CN

Apply now »