Senior Brand Manager-139959

岗位快照

- Business Unit/Function: NP

- Location: Beijing

岗位概要

- Lead We proudly Serve Starbucks business to achieve yearly NNS and placement target by bring in new category, new solution, new campaign and any other new initatives to help achieve the target                        
 

工作覆盖范围

- Create business strategy and plan to deliver WPS 5 years plan                 
- Well manage the relationship between Nestle and Starbucks, between local and global                
- Mobilize resources and reach alignment across all necessary stakeholders to drive new business initiatives                
- Create and develop new product & equipment & services with all relevant supporting teams and ensure smooth communication with sales team  (DSP, finance,  Operation, TA, Global team )                 
- Develop or locolize all necessary marketing elements: value proposition, branding guidelines, executional toolkits, sales material, communication and promotion playbook                
- Drive consumer/customer digital engagement: CRM, wechat account, Social media                 
- Drive business bottom line of initiate pricing strategy, machine & product portfolio management, P&L monitor, blueprint evaluation, etc                

使您成功的要素

- Minimum 7-9 years of brand management & marketing project management involving high level investment        
- Foodservice industry (out-of-home) related background OR from FMCG industry consumer facing brands, digital experience is a plus        
- Experience working in global context and  cross-functional teams and leading cross-functional projects at all level of the organization         
- Successful track record of people/matrix/stakeholder management with strong influencing skills         

139959/51 /ZP /LP