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EC Assistant Customer MKT Manager(145681)

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日期: 2022-1-4

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

岗位快照

Nestle E-Commerce

Beijing

岗位概要

based on consumer-centric brand building and develop effective, digitalized consumer recruitment model by utilizting big data & modeling.                        
                        
 

工作覆盖范围

Work with brand team & E-Commerce BD team for campaign planning , translate into Customer-based proposal, successfully sell in to Customer and continuously optimize campaign efficiency.                
Execution for Customer exclusive campaign or customer-oriented(category campaign/big promotion/cross-over with other brands) marketing activity to deliver sales and brand growth objective.                
Plan and Execute full year content marketing strategy.                
"based on customer category data and work with internal team to explore C2M Products,with thorough study into category trend, Promote customized products successful launch.        "                
 

使您成功的要素

"3 years+ experience in E-Commerce ia a must, FMCG industry is a plus;

Experience of independently lead campaign and responsible for execution;

Knowledge of  Tmall/PDD & Hema ecosystem, experience of project management of big campaign co-op with Alibaba(Hema/Tmall) campaign; Familiar with in-site media buying tools and understand consumer-centric operation philosophy.


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