Position Snapshot

Position: Senior Brand Manager

BU: Dairy

Work Location: Beijing

Position Summary

"P&L Accountability &PFME Management:

understand the P&L and sense of the drivers at highlevel, have knowledge of  business impact of PFME, measuring the ROI of key activities, ensure brand sales volume and profit growth opportunities.

Work with finance for financial forecasting, financial updates and key indicators          

"Market Consumer Insight:

Lead on-going analysis of 5C in larger scale of complexity; Briefing agencies and preparation for research; can independently apply researching tools from understanding to generate insight starts to create additional business proposition

Develop and updates consumer portrait, engages and aligns business partners to ensure the best choice of target consumer for brand building and business development                            

"Brand Planning and activities Execution:

Be the single point of contact for the brand , have ownership of the brand, enforce brand equity building by applying Nestle Way; deeply understand and activate brand essence;            

"Innovation & Renovation (Idea to launch) :

Participated full idea to launch cycle,

Apply innovation levers, Contribute and execute the innovation pipeline;

A day in the life of...

What will make you successful

Bachelor's degree above, Minimum 6 Years experience in Marketing or major years of experience in brand/product management/marketing plus other function ideally Sales at Nestlé or equivalent FMCG
Experience working in cross functional teams,  leading cross functional projects
 

Benefits